What We Know About the Google Phone So Far

What could be a better way of starting the new year but with a new Google Phone?Well, Google surely knows how to create the hype and the buzz to build the excitement over the Google Phone, which up to know is tentatively called Nexus One. What started out as a rumor, has been blown out of proportion. So, are you excited about the Google Phone or Nexus One? I was telling Loren over IM that it’s one thing that’s making me excited about the new year simply because words on the street say that Google might actually ship the Nexus One outside the U.S. If that is true, I’ll make sure to be the first to have it here in Manila. Anyway, in case you have missed the headlines, here are the major things that we know about the Google Phone aka Nexus One. These are all based on rumors and leaked information, so nothing is sure yet. Technical Specs Of course we already told you before that the Google phone will run Android 2.1 and that the device itself will be produced by HTC. It will have Qualcomm Snapdragon chip, high-resolution display and will have full-touch control. The “Unofficial” Official Carrier Earlier this week, TmoNews reported that T-Mobile sort of will be getting an Android device but their involvement would be on “billing, coverage, features and rate plans.” T-Mobile won’t be involved with technical support and troubleshooting as this will be handled by Google and HTC. The Launch Date Almost at the same time that TmoNews was reportedly getting the Nexus One, some media people have started receiving invites from Google for an upcoming big “Android” event on January 5.  The supposed event happens to be a week earlier than another important tech event in January – the CES 2010. Now, how sure are we that this Google event has something to do with the Nexus One? The invitation gave a hint about it by referring to the first Android phone released a year ago, saying that it was just the beginning of what is possible. T-Mobile Pricing and Availability of Unlocked Nexus One And this just came in via leaked documents as reported by Gizmodo . The Nexus One will be available through T-Mobile for $180 with two-year service plan. But the biggest surprise of all is that the Nexus One will be available unlocked and unsubsidized for $530. That price is of course a little cheaper than the unlocked, non-AT&T iPhone.  Those who don’t want to be tied up with T-Mobile contract for two years can get the Nexus One from Google.  A Google account holder can buy as many as five units of the Nexus One. So, aren’t we all excited now? Are you getting the Nexus One unlocked or through T-Mobile? Or you’re not planning to get it at all? Check out the SEO Tools guide at Search Engine Journal . What We Know About the Google Phone So

MacBook Pro Getting Hot Really Fast

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MacBook Pro Getting Hot Really Fast

Quick Scroll: Google Chrome’s Web Document Navigation Tool

Quick Scroll is a new little tool from Google for Google Chrome. It basically helps to navigate to the part of the document that you saw when clicking on Google search result. After you click on a Google search result, Quick Scroll may appear on the bottom-right corner of the page, showing one or more bits of text from the page that are relevant to your query. Clicking on the text will take you to that part of the page. What it means is the following: (1) The user searches Google to find something and clicks more or less relevant result; (2) Having landed on the page, he sees it seems to be about the topic but he can’t find the exact place that caught his attention when being at SERPs; (3) Here’s where the Chrome extension comes to rescue: it displays a little pop-up below the screen with the quote from the search result snippet; (4) The user may click that quote and he will be taken to the exact place of the document used to create Google search result snippet. Note that the little window won’t appear always: for example you won’t notice the tool when the keywords from your search or the quote from the snippet are on top of the page or quite visible. The tool will only interfere when you are likely to need it. Quick Scroll appears only when it’s likely to be useful, helping make sure it won’t get in your way when it’s not needed. Why I thought that was a cool tool to share? The most important reason why I thought Quickscroll is worth sharing here is that it demonstrates Google’s plans and experiments on introducing further navigation right within the document itself. First that was named anchors as additional page navigation aid , then “Jump to…” links below the clickable page title and now this. I also stumbled across this thread about related Google patent – Artificial Anchor for a Document in the SERPs : With systems and methods described herein, mechanisms are provided to generate or simulate links with artificial named anchors and to allow the browser to recognize the artificial named anchor and navigate directly to the desired specific part of the target webpage even when the author of the webpage has not created a named anchor at the specific part of the webpage. Check out the SEO Tools guide at Search Engine Journal . Quick Scroll: Google Chrome’s Web Document Navigation

How to Organize Your Link Building with SEJ Tools

I’ve said quite a few times that the key to an effective link building success is proper organization. Oftentimes we need to accomplish so many various tasks when building links that solid management and organization is a must : we need to brainstorm various link building ideas (and document the effectiveness of each), store the potential link partners’ contacts (for further reference), track each link status, plan further actions, etc. SEJ tools offer quiet a few really handy options that will cover most of link builder’s need. So let’s take a quick snapshot of what the tools have to offer: First, add all the backlinks you need to keep an eye on: Specify the link status (if it is queued, active, declined, etc); Provide the link details (anchor text, URL); Select the link type (user submitted; Content exchange, paid, blog comment, organic link, Competitor backlink) Set the listing creation date (to track the status, etc); Specify the link placement (where it is located, the type of the linking site, etc); Provide the link tags (for further reference and analysis) (Optionally) Assign tasks and add comments. If you’re a task administrator, you can assign a link record task to another user on your account. You can also add links in bulk. The Import Links link options is located at the bottom of the Link Manager page. Scroll to the bottom of the page and click on the Import Links link. After your current and potential backlinks are added, you might want to do the following: Select the ones you want to keep track of and add them to monitoring; Generate and export reports on your link building based on the time frame. Check out the SEO Tools guide at Search Engine Journal . How to Organize Your Link Building with SEJ

Browsersize

BrowserSize

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Browsersize

5 Google Wave Search Tips for Research, Trends & Tracking

Google Wave was officially launched in beta a couple of weeks ago and already plenty of people realize its potential usefulness. I guess most of people reading SEJ have joined the party so far (tip: I got my invite by asking on Twitter, you can do the same if you haven’t yet), so I decided to start sharing my tips on how to get the most of Google Wave. Today’s post is about using Google Wave for finding discussions related to your topic to gather more information, get inspired and track trends: 1. Public Wave Search

5 Reasons to Learn Social Media

Have you ever noticed how many bloggers and social media marketers just tell people that they should go out try social media? How you shouldn’t worry about learning social it? That you’ll learn it on the fly and everything will be fine. Well, I’m not one of those. It’s absolutely in your best interest to learn the basics of social media before risking your time and money. Jumping into social media without at least learning the basics could be a major disaster. It probably won’t ruin your company. It probably won’t ruin you. But it will be a waste of time. Why do I say that? Well an understanding of social media theory and fundamentals makes your strategy better. How, you ask? Well… 1. It Helps You Create a Starting and End Point Taking the time to learn social media fundamentals gives you a starting point. It helps you decide where you are and hopefully where you should go. If you don’t learn what the marketing technique is, how will you know what it’s capable of? How can you create goals and work towards them? Taking the time to explore social media and soak up as much information as possible gives you a better understanding of what social media can do and how to create a plan. 2. Knowledge Leads to Fewer Mistakes On social media, a misstep can spread just as fast as a good campaign and consumers can be less than forgiving. Learning how to interact and promote a business shouldn’t endanger the brand. Start with baby steps. Minimize the likelihood of something to go wrong. Learn as much as you can about web culture and online customer service. Online consumers expect something much different than offline customers. You should know how to deliver it. 3. Experience Comes With Time – Who Has the Time? Remember the common phrase, “don’t reinvent the wheel?” – Well don’t do it. Marketers have been testing and exploring social media theories and sharing them online. Why would you want to go through that powerful information and have to learn it on your own? You can test and explore and research your content, but we know that more often than not list posts go viral. There’s no need for you to take the time to test and explore that. Take advantage of other’s experiences to bolster your marketing. Don’t try to recreate or “re-find” what others have already shown works. Save your time for actual marketing. 4. Learning Keeps You From Getting Frustrated Think back to your childhood. If you’re anything like me, than math class was a horror. I’d sit there trying to do a problem and just not knowing how. After a few minutes of trying, I’d get frustrated and give up. It wasn’t until someone taught me what to do and explained to me why it is that way that I began to enjoy math. Social media is the same way. There are fundamentals and there are strategies that you should know and understand. Don’t allow frustration lead to you giving up. We know social media is a powerful marketing tool. Don’t let it go. 5. How Are You Investing In Something You Know Little About? It all comes down to money. How are you supposed to decide how much to invest in social media if you don’t know what it can do? Learn what you’ll need to invest, both time and money, before throwing resources at it. Have a plan and create a budget. This will help increase the likelihood of success. Information is key. To have a positive social media strategy you need to know as much as possible. That means both in regards to social media knowledge as well as strategies and fundamentals. How are others in your industry doing? Why did their campaigns work? How can you recreate their success without copying them verbatim? Is social media for you? If you don’t understand these fundamentals or have this information you’re marketing with a disadvantage. I’d love to know what you think. How are you learning social media? Where do you go for research and strategies? Are you learning from example or creating your own ideas? Check out Samir Balwani’s new social media guide at Training Social , a resource for anyone interested in learning social media marketing. Check out the SEO Tools guide at Search Engine Journal . 5 Reasons to Learn Social