How to Find Your Writing Niche – Even in a Saturated Market

When I first started blogging, I made a huge list of topics I knew quite a bit about and could help others with.

Will Your CMS Cause Paid Search Problems?

For many marketers involved in SEO, the three letter acronym CMS can sometimes be more like a four letter word.  Depending on the CMS and the implementation, there are some serious problems that can impact your SEO efforts.  From duplicate content to unfriendly redirects to lack of content optimization, the list can get quite long.  The irony is that CMS packages are supposed to make your life easier (and many do), but there are times they can negatively impact your SEO initiatives (and that’s an understatement).  There are many types of content management systems on the market.  Some are tailored for specific industries, others for running e-commerce shops, and then you have the major players which can run robust and high volume websites.  Some packages are more flexible to work with, while others have limits. I’ve mentioned SEO a few times already, but you probably noticed that the title of my post focused on SEM and not just SEO .  That’s because I’ve been running into more and more CMS-related SEM problems than I’d like to.  Some of the problems can be avoided if they are addressed up front, while others are more difficult to tackle.  My goal is to arm you with information that can help you avoid some of the headaches I’ve seen when running SEM campaigns while using a CMS to power a website.  And as many of you know, hell hath no fury like an SEM that can’t track his campaigns properly.   By the way, I am by no means saying that CMS packages in general are problematic for marketing departments.  I simply want to explain specific situations where content management systems can be a thorn in your SEM side. But Isn’t SEM Straight Forward? There are times when I’ve been brought in to help companies and clients vet and choose the right CMS packages.  Regardless of the size of the client, most of the focus has been on the potential SEO impact.  I think many people see paid search as something relatively easy to implement.  For example, choose your keywords, build campaigns, point them to your site, and you’re good to go.  That’s not necessarily the case.  Sure, the SEO implications of choosing the wrong package for your specific situation could be catastrophic, but when many SEM campaigns are heavily judged on ROI, you should be able to give yourself the best shot at success (and that means control).  That’s where some CMS packages can be a pain in the neck. I’ve included four categories of problems that you could face when implementing your SEM campaigns while using a CMS.  I’ve also included some recommendations and workarounds later in the post. Customizing Content and SEM Landing Pages Meeting visitor expectations in SEM is critically important for increasing conversion.  Since you are spending $x per click to drive targeted prospects to your site, you definitely want to make the most of it.  So as a smart search marketer, you decide to craft campaign landing pages tailored for each visitor segment.  Smart move, but will your CMS cooperate?  For example, you probably want to limit the amount of navigation on your SEM landing pages to ensure the focus is on the product or service at hand.  I’ve run into circumstances where clients could not remove parts of the navigation (or the entire navigation if that’s what they wanted to do).  Your CMS could potentially limit what you can provide, which can have a big impact on the user experience (and on your ROI).  Depending on your CMS package and your implementation, some might be able to give you what you need, while others might require additional development.  Other smaller CMS packages might not be able to bend at all. An Example of Customizing a Campaign Landing Page: You might also want to tailor content areas on the landing page.  CMS packages use templates to render the layout of certain categories of pages.  If you didn’t have specific templates created for your marketing landing pages, then you might be extremely limited with what you can tailor.  For example, your product detail pages all might be driven from one template.  Depending on how detailed you were while setting up your CMS, you might not be able to add new elements so easily.  Or, you might have to cut down your requirements and only get some of those elements implemented. Tracking Conversion Web analytics packages have come a long way over the past several years.  Most packages enable you to track both macro-conversions (sales, registrations, etc.) as well as micro-conversions (downloading a document, viewing a video, clicking an email address, etc.)  However, some CMS packages are not ready to track conversions the way you need them to.  The beautiful part of a content management system is that it can make it much easier to update and manage the content on your site.  The downside is that it might limit the level of functionality you want to implement for tracking visitor behavior. The problems I have encountered typically deal with micro versus macro-conversions.  For example, as long as your macro-conversions are triggered in a standard way (such as submitting a form), you probably won’t have problems tracking them in your CMS.  However, tracking micro-conversions in your CMS could be problematic.  I’ve provided a quick example below. Let’s say you choose to tag a download link as a pageview to track it as a conversion in Google Analytics.  That’s a quick way to see how many visitors from your SEM campaign reached that goal.  But, you found out that your CMS doesn’t allow tagging of links (due to several reasons).  That might sound ridiculous, but I have run into this issue a few times.  For example, you might not be allowed to add JavaScript to links in a CMS template.  Another example would be if you decided to use event tracking to analyze your flash video files .  Maybe you want to know how many campaign visitors are watching each video, if they reach certain points in the video, and if they click a call to action in the video player.  That’s cool, but what if you find out that you can’t include the necessary code or files to implement this correctly?  Your solution might be to custom develop a tracking mechanism for your CMS, but that costs money and can take time. Destination URL’s The CMS-related URL problems I have seen are more like little gremlins versus major issues.  But these little gremlins can still cause big problems.  In some CMS packages, URL’s are tied to fields for product name or SKU.  So, if the product name or SKU changes, the URL also changes.  I’m sure many SEO’s reading this post just had adrenaline shoot through their veins since they understand how big of a problem this can be SEO-wise .  But, this can also be an equally big problem for SEM. If one of your destination URL’s changes but nobody tells you, then you’ll be driving traffic to a 404.  That’s right, you’ll still be spending money, but with absolutely no chance of converting visitors.  That’s until you (or Google) realizes what’s going on, which depending on the size of the account, could be hours or could be days.  Think about it, you could have hundreds of ad groups running in a larger account.  If even five of your destination URL’s change, you could potentially lose thousands of dollars per day (depending on the size your budget). I have also seen some weird tracking issues with URL’s in certain CMS packages.  For example, destination URL’s that work flawlessly when you click through your ads sometimes don’t track properly in your analytics package.  I haven’t seen this problem as much as others mentioned in this post, but it still could be an issue.  The most serious impact is that you cannot effectively track campaign performance if your destination URL’s aren’t picked up by your analytics solution.  The problems that I encountered were the result of how the CMS implemented URL rewriting.  For example, the original URL might have querystring parameters, product id’s, etc. and the CMS is rewriting the URL to be descriptive.  I would keep this in mind while testing your campaigns.  Just because the link works and the page renders doesn’t mean it’s being tracked properly.  Double check your reporting to ensure all of your campaigns and ad groups are being tracked. Landing Page Optimization I mentioned earlier that SEM landing pages were critically important.  Once you map out your campaign landing pages, you might choose to utilize A/B split testing or multivariate testing to increase conversion.  Unfortunately, you might run into some problems while implementing testing with your CMS.  In order to implement testing, you will need to add code to your landing pages and conversion pages in your test.  You also might need to tag “sections” of your page if you want to test multiple versions of each element and their impact on conversion.  To understand what’s working and what’s not, you also might need to tag micro-conversions as your success metrics (as mentioned earlier in my post).  Unfortunately, if you don’t have the ability to add the necessary code or tag certain actions as conversion, you might have a hard time effectively optimizing your landing pages.  It’s important to speak with your CMS vendor to ensure this can be accomplished BEFORE you launch your campaigns. Will Your CMS Enable You To Add Code For Testing? Recommendations and Workarounds I have provided some recommendations below that can help you while choosing the right CMS package for your site, as well how to manage certain situations if you already have a CMS in place. Vet CMS Vendors and Packages The first and most obvious recommendation is to thoroughly vet potential CMS vendors and packages.  Ask vendors about both SEO and SEM, and how their packages hold up under the conditions mentioned in this post.  Ask to see examples of the CMS in action with regard to SEM landing pages, multivariate testing, analytics and tracking, etc.  Bring up some of the latest SEO and SEM advancements to see if the package supports them (or if it has plans to support them in future releases).  Also ask to speak with a few clients that are using their CMS with paid search. If Needed, Take It Outside the CMS If you are already using a CMS and cannot implement landing pages or effectively track your SEM efforts, then you might want to build static pages that can reside outside of your CMS.  Then you can have more flexibility in developing custom landing pages, tracking what you need, adding code where you need to, etc.  Yes, this defeats the purpose of a CMS, but you will only be doing this for your SEM campaigns.  I’ve had several clients go down this path with success. Hacks Are Sometimes Needed… If you are already tied to a CMS and cannot do what you need SEM-wise (and you cannot build pages outside the CMS), then you might have to use some hacks to get what you want.  For those of you not familiar, a hack is simply a way to get a system to do something that it wasn’t meant to do out of the box.  For example, you might be able to use on-site search to get the right products and content on your landing page.  You might be able to hide the navigation via a CSS hack or use product-based URL’s for tracking purposes.  Hacks work, but they typically aren’t pretty.  I would use them as a last resort. Testing Is Critically Important Create a system where campaigns can be easily and thoroughly tested.  For example, ensure your analytics solution is tracking campaigns accurately.  Make sure your destination URL’s are working properly.  By analyzing key metrics in your reporting, you can pick up signs that problems are brewing.  For example, if AdWords shows you that a specific ad group had 450 clicks yesterday, but your analytics package shows a fraction of that (or none at all), then you might have a CMS/SEM gremlin causing problems. Summary and Takeaways I hope this post introduced some potential CMS-related problems that could inhibit the success of your paid search campaigns.  In a perfect world, you would address these concerns before choosing a package.  That said, the reality is that many companies have already implemented a CMS package and need to make the most of it.  Content management systems can be extremely powerful for your business, but just make sure the one you choose can track your marketing campaigns effectively. And a quick note to CMS vendors.  You can give your CMS a serious competitive advantage if it’s SEM, SEO, and Analytics friendly.  Please feel free to reach out to me with information about your CMS if you feel it already is.  I’d love to take a look. Glenn Gabe is an online marketing consultant at G-Squared Interactive and focuses heavily on SEO, SEM, Social Media Marketing, Viral Marketing and Web Analytics. You can read more of Glenn’s posts on his blog, The Internet Marketing Driver and you can follow him on Twitter to keep up with his latest projects, news, and updates. Check out the SEO Tools guide at Search Engine Journal . Will Your CMS Cause Paid Search

Build Links with Better Answers

Have you ever typed a question into Google and the ranking results were from a mass produced “how to” site? Even if you don’t know it…you have. Instructional, Q&A, and How-To sites have popped up in a variety of forms and many of them are having a great deal of success commercially and in the rankings simply by answering the specific questions people are asking. If your business website is not seeking to do the same, then you are missing out on opportunities to get links and to offer better service. The more information you can provide a customer the more credible your business becomes. Try going to a Big Box store’s electronics department and asking the sales clerk the difference between 1080i and 1080p in an LCD TV. Be prepared for copious stammering while they desperately seek an escape via a spill on isle 3. However, if you walk into an electronics specialty store and ask the same question you will probably get an intelligent answer which makes sense to you. Suddenly you have a lot more confidence in both your purchase and the place where you are purchasing it. The more information you can provide a customer, the more comfortable they will feel about doing business with you. And that’s just real life, online, consumer confidence and corporate credibility are only two aspects of a much more important reason to fill your site chock full of useful information. That reason? Links of course! The notion of using consumer questions to drive content development has a long history: Lisa Barone once talked about creating content to answer natural questions . Dazzlin Donna, mentions using question sites when she talks about intelligently crafting content And Debra Mastaler wrote a great piece about gleaning question inspiration from Ask.com . I’d like to go even further with these ideas of using questions to build links. This method in particular is a very special brand of link building.  The kind that takes forever and makes you want to hurt people, ya know, the good kind. Step 1. Find out what kinds of questions your customers are asking. This may be easier than you think. In fact, all of the information you want it is probably accessible on your lap top without ever having be a face to face with a single human being. To start with an obvious source, the Wordtracker Keyword Questions tool is a god send in this department. The numbers associated with these questions may be a bit misleading though. For starters, the tool only goes back 140 days, so there will be drastic seasonal variances. For instance at the moment the top question for the word “how” is “How to cook a turkey.” It’s doubtful that will be the case in July.  Trends and seasons are a good case for re-visiting this tool every few months. If you treat the numbers as more of “popularity gauge” than a hard fast rule you’re in the right frame of mind. And numbers aside, the questions themselves can be really telling about your customers…and in some cases about the internet using world. Like the fact that the #1 question returned for the word “Where” is “Where do Jon and Kate Gosselin live”. Really people? Aside from the keyword questions tool, there are others sites which have already done the work for you. In addition to Search Engines’ “Most Asked Questions” lists there are hundreds of sites which make a living answering peoples every day questions.  As a link builder, you can capitalize on those efforts.  Some great examples of sites that can work for this project are answers.com , ehow , wikihow , about.com , howstuffworks and instructables just to name a few. You may notice that Yahoo! Answers is conspicuously missing form this list, it’s GREAT for questions, but the individual pages don’t tend to have a lot of back links. Once you chose a site or sites to work with, run this search operator: Site:quesiton-or-how-to-site.com “keyword relevant to your business” This should give you a boat load of questions, and how-tos. With sites that offer more than just how-to’ instructions or have questions mixed into other information, try adding a ”who”, “what” “where” or “why” to the keyword to find entries which address questions. These results should represent honest questions that real people are asking which are related to your product or service. These are the topics that your consumers want to know more about, are you trying to be the authority on these topics? Well, why not? Step 2 .  – Pick the best content Now that you’ve got some great content ideas, yeah, you could re-create an article based on every question that you find, if you can afford to create 300 articles and promote them all. Sure. But it may not be in your best interest to write a detailed article about how to cook a turkey or how to stalk Jon and Kate Gosselin. If you have limited resources, the best way to start is by looking at popularity. If a question is extremely popular you should probably address it somewhere on your site for the sake of providing good customer service. But just because a question is popular in Keyword Questions, doesn’t necessarily mean it’s something that people are linking to. This is where looking at people’s existing linking patterns comes into play. When you run the site command above, I highly recommend doing it with an SEO toolbar or plug in. SEO Quake is a good choice for this project because it automatically displays each page’s back links. Using this kind of tool will save you a LOT of time.  Looking for specific instructions or an answer which already has back links you can find a pre-existing audience of potential linkers which is far better than starting from scratch. But just for your own sanity, check the quality of those back links before creating the article. Step 3 – Do it better and promote it Once you’ve picked a few questions to answer in content, it’s not enough to simply regurgitate what’s already on another site or to whip off a cheap two sentence answer barely worthy of an FAQ page. It’s important to bring something new to the party. What makes you more reliable than any generic instructional site or Wiki-what-now? You are (or should be) an expert in your space. That expertise gives you credibility. I’m much more inclined to believe a carpet store’s advice on how to get a grape juice stain out of my Berber than the insights of a pretty pony-tailed avatar. We all know club soda is magic on stains, but I’ll give you bonus points if you can tell me why. Extra Tips: If you find a question that has real merit, but the answer page doesn’t have a lot of back links or even if it does, try searching that question without any operators. Find the most relevant, ranking answers and scour those back links for decent linking prospects to add to your list of contacts. If you can answer multiple, similar questions within one article go for it; it doubles the number of people you can contact for links. Find a method of organizing your articles and research. Keep track of the articles you are creating, the websites that are linking to an existing answer for the question or questions your article will address and the contact information for those people. Make sure to use the exact question you are answering or instructions you are giving as the page’s title tag. This can help you be found as a respectable answer to the question in the future. Don’t forget a call to action, as people come into your site through these new content pages; strive to keep them moving deeper into the site. The Final Step Now that you have found and answered a burning question take that information to the people who are already linking to a less impressive answer. You should have a limited number of contacts, so be sure not to waste any of them by sending out a generic email template, you’ve taken the time to research the topic, so take enough time researching the contact to at least know their name or make an insightful comment about their site. You also have brand new content that is worth promoting so continue to search for sub-par information on the subject and let people know that you’ve just done it better. Where do you get your content inspiration from? Jennifer Van Iderstyne is the Online Marketing Director for Search Slingshot, an internet marketing company based in Albany, NY specializing in SEO reports and consulting . Jen can be found on twitter at http://twitter.com/Vanetcetera Check out the SEO Tools guide at Search Engine Journal . Build Links with Better

Weekly Search & Social News: 01/12/2010

Welcome to another edition of ‘ 7 Days of Search and Social ‘ – We’re all back in the swing of things after the holidays, although I am still getting caught up over here…sigh. Anyway, it was a pretty good week out in the blogosphere and somewhat drama-free, (always a good thing). While there were plenty of interesting blog posts, the rest of the search geek world was still somewhat sleepy (other than some interesting patents). Without further adieu, the best from the week that was;

Building Social Bookmarking Networks 101

Social Bookmarking sites aren’t a huge mystery.  If you think there’s some “special formula” to the Digg and Reddit algorithms, for the most part: you’d be wrong.  Sure, there’s an algorithm at work there, but before you make that attempt at the front page, you need to work on the 2 major pieces necessary for success: great content, and a network of users to help promote it. The need for great content is self explanatory, and if you still need help with yours, there’s plenty of articles on the topic.  But why is having a network so important?  If you’re one of those people that thinks Digg power users hit the front page so often because their submissions “count” for more than others’, again: you’d be wrong.  That success is based on a loyal following of literally thousands of users that follow their submissions and vote them up with and without being asked to. Building a network goes far beyond finding and adding users to your friends list.  You need to participate in a variety of ways that both gets your account noticed and shows you’re willing to reciprocate by voting for, spreading, and commenting on others user’s submissions.  And believe me, it’s a lot of hard work that you need to keep up on. Below is a basic guideline of some dos and don’ts roughly based on the regular habits of power users: Do: Friend, IMvite, and Follow power Users Don’t: Be a pest. If there ever was a starting point to creating a network for social bookmarking sites, making friends with the power users would be it. They have hundreds (if not thousands) of followers & friends, and a vote from them can often turn into a number of additional votes from their faithful. Also, once you’re seen in their company, people will ideally start coming to you. What you have to remember, however, is these people are super busy. They don’t have time to digg, vote, and retweet 100 links for you every day. They also don’t want to answer newb questions like: “How many diggs does it take to hit the front page?” Friend them, add them to your IM list, and follow them on twitter, but don’t ask too much of them. In fact, don’t ask a thing unless you’ve started giving first. Vote up their submissions, retweet for them on twitter, and if they IM you for a vote, make sure they know you got it for them.  After a while, they’ll take notice, and before you know it, they’ll start voting up your subs without asking. If not, a simple IM request isn’t totally out of the question, but remember: once a day is plenty. Do: Participate in the SOCIAL side of social bookmarking Don’t: Be a Troll Most social bookmarking sites allow comments…use them! Commenting and participating in the social conversation isn’t just about being funny or witty. It’s about being noticed and showing that you actually took the time to view a submission. Being the first to comment (hint: especially a power user’s submission) is a great way of being noticed. Making a great comment can even get you attention far beyond the person who submitted the post, too. Sometimes great early comments get up-voted as much as the story itself…you just need to know how to appeal to the community.  Spend some time reading comments to find out what gets up-voted, and what gets buried. While commenting is great way to network, here are some things to avoid: Don’t be too controversial (especially if you disagree with the article/submission) unless you’re sure the community agrees with your take..even then, your comment may end up buried. Don’t reply to comments to disagree…a flame war is not networking. Being funny is great, but remember not everyone has your sense of humor. Finally, don’t be offensive. In other words: don’t be a troll. Do: Embrace Multiple Social Networks & Technologies Don’t: Spread yourself too thin Facebook, Twitter, Instant Messaging, Skype, and the thousands of additional social media networks out there can be your best friend. Finding power users and your closest, most loyal contacts on these networks is a great way to keep multiple lines of communication open. As you network and add new friends you’ll find while most people have accounts on a number of networks, many stick to their few favorites. Twitter is a no-brainer if you want to expand your social network, while Instant Messaging ranges from AOL, Yahoo!,G-chat, and more. Using a program like Digsby can help you consolidate multiple instant messaging accounts into one simple application.  Just make sure you keep a separate account for your personal or business life.  If you succeed in building a strong network, you’ll likely get hammered with IMs every time you sign on. Another way to expand your reach is to join multiple social bookmarking sites. Digg and Reddit are great (and obviously the largest), but many (if not most) power users and users with larger networks are members of a number of the smaller sites as well. Being noticed on other networks (like Mixx, Propeller, and Stumble Upon) will really help you stand out, especially to users with large & powerful networks. Just be careful not to stretch yourself too thin. Maintaining a number of profiles on multiple social sites is a lot of work, so manage your time wisely. *Quick tip: remember to list and/or interlink your other social profiles when you can, and keep your user name & avatar as consistent as possible. Do: Submit content from community favorite sites Don’t: Submit commercial content As a member of a community, like Digg or Reddit, you’re likely to notice a trend when it comes to certain sites that produce front page content on a regular basis. It’s largely because they consistently break news or produce killer articles/videos/images/etc., and as a result, a large number of users regularly check these sites to submit and/or vote up their content. Being the first to submit breaking news or great new content from these sites is a sure-fire way to get noticed. It’ll also help build your profile with a fast track to hitting the front page (social networking pay-dirt). Be sure to add these sites to an RSS reader that you check regularly. On the other side of the coin, one of the quickest ways to fail in the social bookmarking world is to submit content that has no place in the community you are in. Commercial content, marketing (and yes SEO) articles, and poorly written content not only won’t achieve results, it will diminish your networking efforts. Just remember: most people hate marketers. (GASP!) They’ll down vote you, remove you as a friend, block you and even report you as a spammer. So do yourself a favor and make sure everything you’re trying to promote is WORTHY of the votes. Because even if you’ve built a strong enough network to push just about anything to the front page, it probably won’t last, and if you’re really careless, you even risk losing your account. Do: Submit content from a variety of sites Don’t: Consistently Submit content from a single site or short list of sites This concept may seem obvious to most, but you’d be surprised how many users submit their own content and nothing else. Oh sure, they’ll vote for other stuff every now and then, but their intentions are pretty clear: they’re in it for the marketing. In other words: you need to make sure you don’t LOOK like a marketer. The best way to do this is to submit content from a variety of sources. That way, when other users visit your profile (say, to add you as a friend) they don’t only see a single site* (or short list of sites) that you’re trying to promote. *This is especially true of Stumble Upon where one of the goals is to attract subscribers of your discoveries and up votes. Seeing the same site over and over on SU creates a bad user experience for your subscribers, and as a result, you’ll likely lose them. Do: Sign in, Vote up, Retweet, and Comment regularly Don’t: Leave huge lapses of activity in your accounts Even power users can’t afford to be away for too long…perhaps ESPECIALLY them, but I digress.  If you take too much time away from social bookmarking activity, you’ll soon find that all the hard work you’ve done networking will start to go to waste.  It’s not that you can’t take a week or two vacation if you like, but the more inactivity you have, the more you’ll find your influence dwindling.  Basically, the more available you are (or at least appear to be) to vote and spread the submissions of your network & friends, the more influence you’ll have with them to push your own. Do: Perform favors (like submitting content) for friends in your network Don’t: Ask too much of your friends & contacts without giving back It’s a karma thing: the more you do for others, the more they’ll be willing to do for you.   Don’t be afraid to submit content for others (as long as it’s appropriate and worthy of votes).  Vote up your friend’s submissions without being asked, retweet it, and be a regular commenter of their stuff even when they simply asked for a vote.  Go out of your way for them and they’ll go out of their way for you. If you start asking too much of someone, they’ll probably avoid you or simply ignore your requests from then on.  So what’s asking too much?  Basically asking anything of someone that isn’t a simple vote request (unless they’ve offered otherwise or owe you a favor) can be considered too much.  So if you need someone to submit something for you, make sure that A) you’ve built a strong enough relationship with this person first, and B) it’s TOP quality content.  Otherwise, you may never hear from them again. Do: Be a human being Don’t: Be anti-social or a computer What’s the point of “social” media if you’re not going to be social?  If you want a network of “friends” or followers to fulfill some ego driven goal based on a number, by all means, automate as much as you can.  But if you’re looking for contacts and friends who will be willing to do favors for you and can help you consistently reach the front page of your favorite social bookmarking sites, then you need to act like a human.  Be friendly and don’t be afraid to have conversations once in a while.  If the only IM-ing you do is “Can you digg this for me? Thx!” and “Dugg, can you hit this for me?”, then you’re missing a vital part of social media, and your networking efforts will probably suffer as a result. Do: Keep at it Don’t: Give up This list isn’t some secret sauce that will put you on the fast track to success. Building a network for social bookmarking sites takes a lot of work.  This is simply a starting point and guideline for you to succeed and (frankly) not waste your own time.  And while it’s a lot of work, the good news is you don’t need to spend all day every day on social media in order to be successful.  You just need to find a rhythm that you’re comfortable with and stick to it.  Persistence is everything. Todd Heim is CEO, co-founder, and SEO manager of Essential Internet Marketing, LLC , an SEM and Social Media Marketing company based in Albany, NY.  You can find Todd on twitter at: http://twitter.com/ToddHeim/ Check out the SEO Tools guide at Search Engine Journal . Building Social Bookmarking Networks

Andrew Fox – Creator of Clickbank Affiliate Formula

Andrew Fox, an online business since the year 2000, began his journey as an ordinary layman who knew nothing about Internet or Internet marketing, however, with hardwork and smart learning trickes, he now owns few of highly profitable web companies. He and his partner, Lawrence Pryor, are the founders of Advent-Marketing, which is also

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Andrew Fox – Creator of Clickbank Affiliate Formula

Paul Walker – A Scam or a Genuine Web Marketing Guru?

Now, a hardcore web marketer, Paul walker started his online marketing journey about 3-4 years ago in 2005. Before he commenced Internet marketing, he was literally drowned in huge debts with very little income for his living. He strived hard every single day for nearly 12-14 hours a day in an attempt to establish his

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Paul Walker – A Scam or a Genuine Web Marketing Guru?