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I recently had a meeting with a potential new client who operates a high-end dating service similar to Bravo TV’s The Millionaire Matchmaker . It was one of those meetings where everything clicked. I was just as fascinated to learn about her business as she was to learn about SEO and Internet marketing strategies. The conversation flowed—it was more of a dance, really. And then she stopped me in my tracks by saying, “Oh my gosh, this is just like a great first date!” I was a bit taken back at first. I’ve been out of the dating pool for a while, so I thought I’d better ask the professional matchmaker what she meant. As it turns out, it was a compliment (not a line that I had crossed). She summed up her feelings about our meeting in two words: Excitement and trust. Now think back to some first dates you’ve had. I’ll bet that most started with a good deal of excitement, but a first date can’t be great until trust is established. Without trust there’s no cutting loose, no real connection, and no potential of a future relationship. So what’s this got to do with new client meetings? A first meeting with a potential client is no different than a first date. Well, of course there are differences (thankfully), but the same rules apply. In fact, my own “first meeting mantra” has been a big factor in the growth and success of my consulting business. A lot of people go for the whole enchilada in the first meeting—the business equivalent of taking a girl to dinner on the first date with the hopes that she goes home with you that night. Sure, it happens sometimes, but expecting to close the deal in your first meeting is an unrealistic goal that will set you up for failure. I like to think of the first client meeting as a two-step conversion process: the first goal is to establish trust and then get them excited about working with you. Five Ways to Establish
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Entrepreneur or SMB marketer drawing up an advertising budget for 2010? Try this massive list of over 30 ad networks I’ve compiled while browsing around the web. I’ve tried to focus on those that are SMB friendly with self-serve platforms. I’ve ignored CPA networks and tried to eliminate advertising aggregators, and the search engines. Particular demographics / audiences 1. FARK.com – 18-28 year old men – Flat rate text links sold on a weekly basis (through a redirect; they’re not for SEO points) 2. Facebook – The biggest social network has hyper precise targeting. Don’t overdo it though, or you’ll end up like I did once, targeting merely 20 people. 3. PlentyOfFish – The web’s second largest free dating site has an self-service ad platform 4. MyAds on MySpace.com – Self serve banners like Facebook, with similar demographic targeting 5. AdEngage – A variety of formats focused on humor and games 6. Canoe Klix – French Canadian contextual CPC on premium French Canadian sites 7. Adknowledge.com – Social network ads published on social games 8. Click-Share – A variety of demographic targeting options are available, including some not seen elsewhere such as household income, children in household etc. 9. Chitika.com – A focus on monetizing SEO traffic has made them attractive to retail advertisers. General – Most of these are available on a CPC basis, even if the ad format is banners 10. AdRoll.com – Offers help creating display ads, retargeting and other capabilities 11. BuySellAds.com – Blog banners, mostly 125
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I can’t tell you how many jobs I’ve landed just by coming up in searches for my own name in Google. Since I am an Internet marketing professional having a web presence is a must. What if you’re not a marketing professional, is a web presence something you should work on and will it benefit you? The answer of course is…Yes! As with any business your brand is what people identify with. If you are a freelancer or a consultant you are your brand. When you Google your name what comes up? How many results are of you? How many are of someone else? If someone wanted to hire you and learn more about you what would they find? These are important questions. It should also be important to you that when a search is done on your name that information pertaining to you and your area of expertise shows up. Why? The top reason “people searches” are done on the net is to establish ones credibility. Not having anything is almost as bad as finding something bad. Does your Myspace page show a picture of you flipping off viewers? That could be damaging and costly to your image and reputation. You can keep your personal profiles private, just don’t have damaging content or photo’s showing in your limited profile. How To Brand
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work
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Quite new to the Internet marketing world, Jeff Herschy Schwerdt, an Ex-F-16 instructor pilot, has made a lot of profits with couple of his product launches. With his partner, Scott Twait, Jeff commenced his marketing venture with social media and online videos to drive quality traffic to generate profits. Jeff went on to reach a
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Jeff Herschy Schwerdt – A Pilot Turned WebGuru
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You know the great thing about Antiques Roadshow? Aside from finding out that grandma’s ugly ceramic cat collection can actually bankroll a Caribbean cruise. It’s the idea that maybe; just maybe somewhere in our lives there are things that, with a little bit of lemon pledge and a new coat of paint, could actually become highly valuable. The same thing might be true of your website. The idea of creating great content for links isn’t new; Eric Ward was defining linkable content 8 years ago. More recently, Garrett French made a killer blue print for how to conceive, create and promote linkable content . Moreover, on Search Engine Journal, Loren Baker has educated readers on the importance of building natural links to interesting and relevant content & Ann Smarty has written about attracting links with HOW TO content . So why are there so many sites that still aren’t buying in? Maybe the idea of creating a library or searchable database is too daunting? Maybe in-depth research coupled with the time and effort required to create and market great content just seems like too much work. But unless a site features a billion-dollar brand name, funny pictures of cats or the contents of Lindsey’s Lohan’s trash, people probably aren’t throwing links at it. So what’s a small commercial site to do? I say, grab a dust rag, head into the basement and see what you already have that, with a few creative modifications, can be turned into something brand new. 1. Product
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seo,
Social Media
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Mark Ling, a webmaster, has been in the business ever since the phenomena of Internet marketing commenced back in 1999. With such abundance of experience and knowledge Mark easily makes over a million dollar per annum without spending too much time, energy and money. He got popularity after he launched couple of products like AffiloBlueprint,
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Mark Ling – Creator of Affilorama
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Chris, an online marketer by profession now, commenced his in Internet marketing as a consultant for SEO and other marketing strategies for many web-based businesses such as PortalFeeder.com. Few of experience brought him belief that he could make his living as an Internet marketer, and he began to create his creative, helpful products that helped
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Chris Fox – A Real Google Terminator?
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