SEO for HTTP and HTTPs

As the holiday season is rolling in, ecommerce websites are going full force at their SEO, which inevitably includes HTTP/HTTPS pages which need to be optimized in a proper way. I approached Matt Cutts with this question on Twitter and got a very simple answer: Yet, there’s virtually no information anywhere that helps understand the potential challenges for HTTP/HTTPS optimization. Based on my observations and technical knowledge, here’s the top things to watch out for when you are optimizing HTTP/HTTPs – and resolutions for each. 1. Duplicate Content and