Twitter Success: You Gotta Show Up

Twitter is all the rage, but you don’t need me to tell you that. So, yes, this is another Twitter article. But hang in there, it’s a good one! Lately I’m hearing mixed reviews about the success companies are having with Twitter. After my own successes with Twitter, I was a little surprised, so I decided to dig a little deeper to try to find out why some are having success and others aren’t. Ready for what I found? I found that the people that are really participating are getting the benefit and those that aren’t don’t see much benefit! Wow! Imagine that. LOL OK, so there is no surprise there, but it’s still interesting. It tells me there are a lot of people out there that understand Twitter is important but they don’t know why. I suspect a lot of people think just being there is enough – just having a presence is all they need. I’m seeing great Twitter background pages and great bios and a handful of interesting tweets and then it stops there. Just being on Twitter isn’t enough. You have to participate. Join the conversation. Create conversation. It’s like getting all dressed up and heading to a party and then sitting in the corner by yourself not talking to anyone all night. While you may start the evening like that, just sitting back scoping things out – eventually, if you want to have a good time, you have to join the party. So c’mon in and join the Twitter party. J I know we are all busy, I know growing a business online has gotten harder. I often hear “you mean I have to do SEO, be on Facebook, write and syndicate articles, Blog regularly AND tweet???” My response is no you don’t have to. If you aren’t looking to aggressively grow your business and use all the tools available to you, then you can pick and choose what you want to do. Any of those strategies will work for you on their own, but the key is when combined they work so well together and you get a much bigger impact. It’s building on top of your efforts rather than a single pronged approach. I know it’s a lot of work. It’s also new. We’ve never marketed like this before. It’s confusing for beginners. So, here is a quick overview of some of the tips that my clients have found most helpful. Getting Started: Understand Your