7 Overlooked Sources of Keyword Data

Keyword Research is an obvious first step in researching a niche for yourself or for a client. Keywords, and their results, make up the terrain of search marketing – and knowing the terrain (and who else is playing in it) helps us navigate up the mountain (and determine when the mountain is maybe too crowded to climb). Google’s AdWords Keywords tool isn’t a bad place to start, but if you’re operating in a competitive niche there isn’t much of an advantage there – even my grandma uses it (not really, my grandma still has a rotary phone, but you get the idea). Your real advantage comes from looking in places where your competitors aren’t to identify “under the radar” keywords. Here are 10 sources of keyword data that are often overlooked in the course of everyday keyword research. 1) Misspelling