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So, VMware has officially annonunced that it is buying email and collaboration software vendor Zimbra which was acquired by Yahoo in 2007. Although financial terms of the acquisition were not divulged, some observers say that it is actually lower the amount Yahoo paid for the company when it was still a start-up in 2007. According to the Press Release obtained by AllThingsD , VMware will utilize Zimbra to further its mission in simplifying datacenter, desktop, application development and core IT services in the enterprise setting. Although, it might seem unimportant anymore for Yahoo, Zimbra has been leading the open source email and collaboration solution, boasting of 55 million mailboxes with 85% growth during 2009. But the thing is, Zimbra is operating in an environment where one of the major rival happens to be Google with its Google Enterprise solution. Under the terms of the agreement, VMware will still support Zimbra’s existing products and open source efforts while at the same time enhancing it to fit into VMware’s own product infrastructure. The deal also gives Yahoo the rights to continue utilizing Zimbra technology on its Yahoo Mail and Yahoo Calendar services. The deal will close end of Q1 2010. Check out the SEO Tools guide at Search Engine Journal . VMware Acquires Zimbra from
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The San Diego based search marketing services and software firm, Covario , has acquired NetConcepts, the SEO agency which was founded by Stephen Spencer . Many in the Search Marketing industry know Spencer from either his speaking engagements, his contribution to the Art of SEO and his endless supply of WordPress SEO plugins. Stephan Spencer is good people. Covario are good people. We’re very happy to hear this news for both NetConcepts and Covario, as two companies Search & Social highly respects. And now for the press release : Covario’s acquisition strengthens its industry leading position providing SEO solutions to the world’s largest advertisers. The combined company will have nearly 100 customers in key industries such as high tech, financial services, ecommerce, retail, consumer electronics, media, life sciences, and consumer packaged goods. Covario will leverage the acquisition by integrating Netconcepts’ GravityStream™ technology into Covario’s SEO consulting practice and Organic Search Insight™ software. Netconcepts, founded in 1995, is the leader in driving online sales for the retail and ecommerce space through management of natural search engine rankings using its GravityStream technology. Key clients include Cabela’s, Northern Tool, Ann Taylor, Deckers, Woolrich, and Builder’s Square. The merger will help these retail clients, and other clients, gain access to Covario’s software and team of service experts to better synchronize their paid and natural/organic search efforts to create efficiencies, improve results for both channels, and ultimately improve their return on investment (ROI). The technology is a software-as-a-service (SaaS) web content management solution that allows an advertiser to deploy SEO strategies in a scalable and cost effective way. “With the acquisition of Netconcepts and the GravityStream technology, Covario is bringing a unique solution to advertisers to help them accelerate their ability to present their brands on all the major search engines globally,” said Russ Mann, Chief Executive Officer of Covario. “By coupling Covario’s Organic Search Insight with NetConcepts’ GravityStream technology, advertisers will be able to identify the SEO actions that drive better rankings, and also deploy those strategies quickly, and in a highly scalable way to achieve their ROI goals.” The growing importance of SEO in advertising is a key factor behind Covario’s acquisition of Netconcepts. According to Forrester Research, advertisers would spend approximately $2.5 billion on SEO in the U.S. alone in 2009, and this is estimated to double to $5.0 billion by 2014 [Forrester’s July 2009 US Interactive Marketing Forecast, 2009-2014]. “Marketers looking for clicks at a cost much lower than paid search are joining those who return to SEO after mastering paid search programs,” according to Shar VanBoskirk, an analyst for Forrester. “Nearly two-thirds of all marketing spend to manage search programs is for advanced technologies or outsourced partners — an indication that search programs are gaining maturity and investment.” Check out the SEO Tools guide at Search Engine Journal . Covario Acquires
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covario,
gravity,
gravitystream,
highly-respects,
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organic-search,
press,
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search,
seo,
social,
tools
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Google has officially announced that it is taking mobile display advertising provider in exchange for $750 million. This deal completes Google’s mobile ad platform as AdMob’s mobile display joins Google Mobile search ads and SMS. Here’s what both companies have to say about the acquisition deal: “Mobile advertising has enormous potential as a marketing medium and while this industry is still in the early stages of development, AdMob has already made exceptional progress in a very short time. AdMob is the quintessential Silicon Valley startup – generating impressive year on year revenue growth – and we’re excited to welcome this talented to Google,” says Susan Wojcicki, VP of Product Management at Google. While AdMob Founder Omar Hamoui has this to say about the deal: “We’re proud of the progress we’ve made towards accomplishing this goal, and joining Google will only accelerate this process, ultimately leading to very real benefits for end users around the world. As publishers and developers generate more revenue from their mobile products, they will invest more, and their mobile offerings will become richer, more creative and more robust.” According to the official info site put up by Google to coincide with their acquisition of AdMob, the deal will bring new innovation and competition to mobile advertising, and will lead to more effective tools for creating, serving, and analyzing emerging mobile ads formats. will benefit developers, publishers, and advertisers by improving the performance of mobile advertising, and will provide users with more free or low-cost mobile apps. will make the mobile ad space remain highly competitive, with more than a dozen mobile ad networks. The deal is similar to mobile advertising acquisitions that AOL, Microsoft, and Yahoo have made in the past two years. Check out the SEO Tools guide at Search Engine Journal . Google Buys AdMob for $750
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acquisition,
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tools