SEO Epic Fail: Why Sutter Health Needs Proper SEO

I got a call today from a close friend that one of our other friends had a stroke earlier today and was in the hospital. As soon as I heard, I jumped online to get the phone number for the ICU unit of the hospital where he’s at so I could coordinate visiting him. I did this because I’ve had a lot of experience visiting friends and family members in ICU units. They have strict visiting hours and visitation rules. It’s at this point I discovered a MASSIVE FAIL on the part of Sutter Health when it comes to both SEO and Telephone Support… ______________________________________ The first person in our close-knit group of friends to find out about the stroke happens to have lived in San Francisco for many years. When she started the phone notifcation process, she said to let everyone know he’s in the ICU unit at Davies Medical Center in the city. Not being a native of or truly knowledgeable about that particular hospital, I naturally went to the web for contact information. ______________________________________ My initial search for Davies Medical Center San Francisco got me the following results: Because I hadn’t been aware that “Davies” is not a medical center, but instead, a CAMPUS that’s part of the Sutter Health California Pacific Medical Center complex of campuses, the only match that made sense was the last entry above, part of the Standford University site. But that LINK is just for an Environmental Impact report on a parking structure! Worthless. So I clicked on the YELP entry. And got This: So I called. And got the main Sutter Health call center. When I asked for the ICU unit, the operator said “Which one”? Uh, there’s more than one? okay – the Davies Medical Center ICU, please. That operator put me through, and when I explained why I was calling, the nurse said – there’s nobody here by that name… ______________________________________ OMG – is he like DEAD? I thought? The nurse said – let me look him up… Okay – So she looked him up and of course said, Oh – he’s in the Davies Campus ICU… WAIT – THIS isn’t the Davies Campus? No – this is the California Campus… Okay – could you transfer me please? Hold on.. Yeah Sure. Let’s play THIS game… ______________________________________ At this point I jumped back to Google, because I knew I couldn’t rely on another phone transfer. Why should I? I mean, this is only 2009 right? And after DECADES of being shuffled by underpaid, unhappy, under-trained, unsympathetic phone reps, I knew better than to expect that the SECOND transfer would go any better than the FIRST one…. So I clicked this time on the main CPMC link shown for the local listings. Which brought me to the main Sutter Health CPMC web site. Note how the top navigation on that site has NOTHING even close to a “CONTACT US” link. Or a “LOCATIONS” link. Or a “CAMPUSES” link. But just below that, on the right side, they DO have this: Now, even though it says “View Map”, and not “Visit Campus Page” or something, I took a wild guess and when I went to that page, it was, in fact, a more complete page than just a map. It included the actual address of the campus, a campus schematic showing where buildings are, and written directions from various points. As well as a Google Map. The problem with that page though, is there’s NO phone number anywhere on the page. NONE. Except in the Google Map Bubble, it shows the MAIN NUMBER for CPMC again. You know – the one I called first, which only got me transferred to the WRONG campus… By now, I had been transferred a second time. But guess where to? ANOTHER WRONG CAMPUS. ______________________________________ Fortunately, the woman who answered THAT phone, was kind enough to dig. At first she said “I’m sorry – there’s no number for…” “Excuse me? My friend just had a STROKE and he’s in the ICU, and you’re telling…” “Wait – let me check… Okay – here’s the number to the Davies Campus – but it’s the main number, we can’t give out the ICU number. 415-600-5274″… (side note – the reason hospitals don’t give out the number to an Intensive Care Unit, is they don’t want just anyone calling, intentionally or not, directly into the unit. The need for quiet, and to allow ICU staff to provide the most important care to critically ill patients is far greater than allowing a direct number out. But of course, that’s no excuse for not publishing the main number to the correct campus!) Well it turns out that was in fact, the right number. And when I called, I learned that my friend is doing okay for now, and resting. The nurse explained their strict visiting hours policies, and said at this point today, it would be best to allow him to just rest, but to check in tomorrow and come after calling… ______________________________________ So – Back to SEO, Epic Fails and the Human

The Advantages Of Using Article Marketing For Targeted Traffic

by John Farcikan Using article marketing is absolutely essential if you want to market your website effectively. In fact, using multiple different ways of marketing your website all amount to an extremely effective advertising campaign. As you know, more visitors to your website means more clicks on your advertisements, more potential customers and more click throughs to your affiliate programs. However, it is often not necessary to invest large sums of money in various forms of advertising to really get your website of the ground. Article marketing is one of the options that you can get started with right away and not have to spend a single sent to begin with. Firstly, article marketing provide back links to your website. A combination of back links and the right sort of keyword density and all the contents that you write, including the content for the website itself, comprises search engine optimisation. The articles that you write should not be more than 500 words long under most circumstances. Neither should they be less than 300 words however, as it is unlikely that you’ll be able to fit a lot of useful information in such a small article. Your article should obviously be of interest to the reader and completely relevant to the subject of the website which your marketing. They should also supply some useful information which should inspire the reader to click on the link to your website. However, the most important part of your article is the resource box. You only have to write the resource box ones or at least once for each website that you are marketing. You can automatically attach this resource box to every article that you write and this box will contain basic information about the author, and most importantly, a link back to your website. Thus, if you have a successfully happy reader, who wants to find out more and the subject, then they should click the link in your resource box. Once you have many articles and a large portfolio on the main article directories, you will have far more clicks and far more visitors to your website. About the Author: Looking to find the best deal on using article marketing , then visit www.article-writing-group.com to find the best advice on a membership site for you. Grab a totally unique version of this article from the Uber Article Directory

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The Advantages Of Using Article Marketing For Targeted Traffic

Want To Know The Benefits of Article Marketing

by Dirk Andersen Online marketers and affiliate campaigners find it difficult to adopt a proper way of marketing their businesses. Article marketing can be boon for them. Advantage is that it needs to be created only once and then it can be submitted to various article directories and syndication sites who normally pull traffic. Blogs can be another huge segment where article can be published to attract bloggers. Article marketing is a great way to generate traffic on to the website or to the blog. It can actually benefit the marketer in two ways. As these articles are published in various article directories and the blogs, it brings in crowd from both the sources. Some of these directories has a significant customer base and thus you can have access to them. This generates web site traffic. Also article marketing generates search engine traffic. Both should be used in most effective manner to get maximum benefit. Article marketing can result in web traffic if marketing is done properly across the net. However, to be more effective, it is important that key words are selected carefully. It should describe the niche or content of the article so that persons interested in the theme can actually flow in to the web site. properly done, article marketing create large amount of inbound traffic which is essential for the internet business. Article marketing is a promotional tool. Like any tool, it has to be used in the right manner to derive the best possible result. Important is to understand the hidden need of the customer and then to understand how the article is going to solve that need. Once this co relation is correctly done, job is done. This then will create steady flow of certified leads for generation of business. The benefits that article marketing brings in, makes it an attractive tool for any internet business and it is here to stay for long. The tool combines various benefits in its offering. It creates a niche for the marketer as a specialist. It creates substantial web traffic. As these articles are posted in article directories, they create search engine traffic. Thus it improves search engine positions and helps in serach engine oplimisations. About the Author: If you want to explode your traffic and really start moving up in Google then you need article submission on your site. Click the link to see an extrodinary tool.

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Want To Know The Benefits of Article Marketing

Article Marketing: Unique Articles Only

by Dirk Andersen Do you want to get more traffic into your sites? Well, a good way to do that is by embedding back links to your pages in articles that you write and submit to various online sites. Before you get too excited, you need to realize that this approach works spectacularly when done intelligently. You don’t have to spend a lot of money, but you will have to spend a great deal of time writing up and submitting your articles to the multitude of accessible article directories and e-zine lists. A good piece of this burden can be relieved if you use an article marketing submission tool, which can be had, gratis or for a fee, from online sources. Write an article with a high degree of quality in mind, and use all the knowledge you have accumulated about search engine optimization strategies to come up with a set of keywords that will effectively represent your particular bailiwick — and don’t forget that you want your article to be viewed as a rich resource for other authors. Once you have the article edited to your satisfaction, then insert the text into your article marketing tool, and launch it away Is there a problem with this? Oh, yes. If you submit the same exact article text to every existing article directory site, you may not get the plethora of back links you were expecting to get. The top search engines are designed to detect duplication of content and to back link only the “original”. The Solution: Continue to submit articles regularly. But don’t submit any single unique article more than once. That way you avoid duplication, and you are assured of getting a back link to your website in all your articles. If you can manage to publish at least one article each week, then over a few years, you will accumulate hundreds, possibly thousands of back links to your venues. Alright! Now, you are champing at the bit to write those articles and begin to reap the rewards of increased traffic through your website. And, well you should. Just the same, you need to keep some perspective. First of all, you are liable to wait a long time before you see any uptick in your traffic. Secondly, for those who have had some experience with this approach, you may remember it working well for you then gradually tapering off in its effectiveness. Let’s face it: the Web changes how it operates over time, and such changes can affect a lot of things, even your particular back link strategy. About the Author: If you want to explode your traffic and really start moving up in Google then you need article submission on your site. Click the link to see an extrodinary tool.

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Article Marketing: Unique Articles Only

What Are The Optimal Ways To Earn Extra Income?

by John Farcikan The optimal ways to earn extra income largely revolve around starting your own business on the Internet. If you want to be self employed and in complete control of the hours you work and where you work, then the Internet provides a great opportunity for you. Also, you don’t need to make a huge deal of investment, if any to get started. How do I get started with the waist or an extra income on the Internet? To begin with, you will need to establish some kind of a presence on the net. Doing this does not take a lot of time and any requires you to pay for the domain name registration and monthly hosting. This will typically run into no more than a few dollars per month, so it is a negligible amount of money for the most part. You will need to start a website to begin with. To do this, you don’t need to have a knowledge of web design, since you can easily start a blog with a popular program. The learning curve is typically not steep, and setting up the website and writing some content for it is something that can be done in just a few days. However, the difficulty here is trying to find visitors for your site. You’ll need to have hundreds of visitors a day before you can start making a respectable passive income, and this does take time to build up. However, it is certainly not impossible, and there are various ways which can speed this process up dramatically. The most effective ways of getting traffic to your website involve search engine optimisation. This means getting the links to your website in the top lists of the search results when people search for relevant keywords and phrases. Article marketing is one of the most effective ways to get started, and what’s more, is, that it costs absolutely nothing to begin with. About the Author: Learn more about ways to earn extra income . Stop by John Farcikan’s site where you can find out all about having your own membership site and what it can do for you. Grab a totally unique version of this article from the Uber Article Directory

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What Are The Optimal Ways To Earn Extra Income?

Catching A Unethical Spouse With The Use Of Reverse Cellular phone Lookup

by Marc Marseille Do you suspect your significant other of running around? Attempting to figure out if your spouse is cheating used to be practically impossible. Things have changed significantly with the advance of technology. It used to be that nabbing a cheating partner lead you in circles. Attempting to make common sense of all the fabrication and ruse was quite a chore. At present, it has become much easier to locate info. If you can get your hands on a mobile phone number, you can effortlessly pinpoint any info you seek by doing a reverse telephone lookup. A reverse phone number search can trace any cellular phone number such as cell numbers, land line numbers, and non published numbers. These lookups can reveal detailed data on background, address, and even relatives information. You can also do unlimited searches depending on the package you desire. With a reverse phone number lookup, the only thing you will need is to get your hands on some phone numbers that you think may be skeptical. You can can get your hands on your spouse private numbers by using your phone service source. The initial step is to make sure that your mobile phone service is prepared to deny unavailable calls. This will make every single cell phone call available with a cellular phone number to be scrutinized. One more way to get your hand on anonymous telephone numbers is by probing cellular phone bills. You can do a reverse telephone lookup on any number you do not recognize. The results may amaze you. Lastly, you can lookup the actual cell cellular phone for recent phone calls or calls received at curious times of the night. These phone calls have the possibility to lead you straight to the source. The solution to trapping a corrupt spouse can effortlessly achieved by searching a cellular phone a number. The hard part will be attempting to get over the hurt brought upon by your spouse’s dishonesty. About the Author: It makes no difference if you are trying to search people canada to catch a dishonest husband or here in the U.S., reverse phone number look up can assist you. Get a totally unique version of this article from our article submission service

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Catching A Unethical Spouse With The Use Of Reverse Cellular phone Lookup

Search Engine Optimization Techniques

by Chris Dotson Search Engine Optimization is a tool which if used appropriately can help an organization to become a recognized brand in the market. It is very important for an administrator to be fully acquainted with all those techniques that a good Denver SEO Company should draw on while working with Denver Search Engine Optimization on the clients website. Some SEO firms promise their clients to provide 100% SEO results, which is not true. If a SEO firm is promising 100% results, then the administrators should not opt for such companies as no one can guarantee higher ranking. There are some techniques which a Denver SEO company follows so as to provide optimum results to the clients and help their websites to target more of quality traffic. Search Engine Optimization Techniques Title of your Website: A experienced Denver SEO Company knows that a good relevant keyword in the title will help the users and search engines find the site it wants effortlessly. Titles that have good keywords or phrases in them are a good start on throwing yourself out there, this will help the spiders and crawlers recognize the topic they want. Content: Something that the Denver SEO Company should be able to write, something that is full of rich and relevant content to keep the reader hooked. If the reader does not enjoy or think the content is important they will not visit the web site or spread the word in terms lowering your ranking. Keyword Density: Something that is most important when dealing with Denver Search Engines Optimization, that should definitely not be overlooked by the service provider in any case. Keyword Density is a tool that will aid the websites to rule the charts, search engine crawlers will search for these keyword densities in the websites. Internal Linking: Internal Linking is a very important aspect in which assists the visitor to view the website of the owner and a Denver Web Designer should opt to fulfill this necessity. Site Maps: Site Maps are an effective tool when it comes to the engine crawlers, it will help them rank the site higher on the search engines. For this very reason the Denver Designer should definitely create a site map in terms to get a better rank on the search engines. Social Media Marketing: Social Media Marketing facility provided by a Denver SEO Company helps to get a clear idea about the current status of brand recognition in the market as administrators can focus on the customer reviews. Video Spokesperson: A newly developed idea that some Denver SEO companies are doing, this is a great new way to grab the interests of visitors and makes it easy for the the website owner to launch new promotions and products. So, if you are also hiring a Denver SEO Company, make sure that it makes use of all these techniques so as to take the advantage of fruitful results, once the website is being designed by Denver Web Designer . About the Author: Sometimes finding the right Denver SEO Company can be difficult and should definitely not be taken lightly, but just remember the more quality traffic you have going to your website the more product and service you can put out. You are welcome to reprint this article – but get your own unique content version here.

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Search Engine Optimization Techniques