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First, let’s define what we understand by “powerful” here: these are web pages that have achieved highest rankings and / or are receiving most referrals. There may be multiple reasons why you would want to single out the most powerful pages of a website: (!) Find pages with the highest potential (by pushing just a bit you’ll be able to achieve top positions); (!) Find which pages you’d like a backlink to your site to be placed (for most exposure); (!) Analyze your competitor’s strengths (and, possibly, where you can do better); etc SEJ tools give you a great way to identify most powerful pages of any website with just a few easy steps: 1. Go to “ Search Assistant ” which hides behind “Research” link; 2. Choose the first option (researching by the domain name), provide the site domain and click “ Analyze “; 3. The tool generates top 100 highest Google rankings of the domain and returns the results in a handy table where you can see: The key phrase; The domain position in Google SERPs; Traffic % (the % of referral traffic this phrase generates from Google); Number of results for this phrase search; Average cost per click of this phrase; Average monthly search volume of the phrase. 4. Now, the best thing about the table is that it can be sorted by any of the columns, so you can play with it identifying most powerful pages based on: It’s current position in Google; The phrase CPC; The phrase search volume: Check out the SEO Tools guide at Search Engine Journal . Identify Most Powerful Pages with SEJ
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” KGen ” (Keyword Generator) is a FireFox extension that allows you to see what keywords are strong on the current web page. Overall, it’s a good way to perform quick on-page keyword analysis that will help you: To get an idea which words your competitor focuses on; To get more keyword and post ideas. After installing the tool and restarting your browser, go to any page and open it: View> Sidebar> KGen . A sidebar should open that will offer you to scan the current page. The tools works pretty fast and in a second you’ll see the table containing the following: Words used on the page (not phrases); How many times each one was repeated; The “weight” of each one: this value is given to the keyword by KGen depending on the place where it was in the document; The “position” of each one: the exact position of the word relevant to other words in a document. You can select multiple rows by holding or key and then can copy the selected keywords to the clipboard. There are other helpful tabs also: Stats (total words, total characters, vocabulary richness, etc); Tag cloud (a “graphical” representation of the importance of the different keywords of the page in the document); Options (a few settings and options to customize the tool). My conclusion: the addon would be much more helpful and powerful if it were able to capture and analyze two- and three-word combinations used on the page. The tool was reviewed under SEJ policy . Check out the SEO Tools guide at Search Engine Journal . Firefox Friday: Research On-Page Keywords with
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Just when you think that everything that could be done to ramp up a search engine’s search capabilities has already been done, they come up with another idea. Let’s face it, in some cases the innovations are dumb and do nothing more for the company than get them another press release and a few hundred posts about it on SEO blogs such as this one that track their every move. In other instances we’re left thinking, “Wow, that’s brilliant.” Falling into the latter category is the integration of social networking content into search engine results. Social networking has evolved from a place to reconnect with old friends, exchange messages, and share pictures, to something much more interesting and dynamic to the search engines. It’s become a place to share information in real-time. You don’t have to wait for CNN to report that there’s been an earthquake half-way around the world – someone on the ground has likely already posted about it on Twitter or Facebook. You’ll get the scoop from a live person who’s actually there, reporting what they see with their very eyes. For news hounds like myself, both Facebook and Twitter are valuable sources of information. How else do you think my little website sometimes beats major news outlets to the punch? Because information is what search engines are all about, it’s only logical that they want to include that information in their search results. It’s stuff people like me want to find, and going to one source for it instead of searching all those sites separately makes life a whole lot easier. Without further ado, here are my 4 reasons why including social networking results in search engines is a smart move: It’s what people want, even if they don’t know they want it. I want to be able to find everything available on a search query, including real-time information. It may not always be reliable, but I’m able to sort through the crap to find what I’m looking for, just like you would with any other kind of search. From the competitive business standpoint, everything you have to offer that your competitor doesn’t gives you a leg up .It’s one more feature that might possibly get you more users. If it doesn’t get you more users, you can at least brag that you have more services. And if your competitor offers it, you damn well better offer it too. If it’s out there, it should be findable. Any information posted online that is publicly accessible should be included in search engines. If you’re posting stuff you don’t want people to find online, then really you should just cancel your ISP, pack up your computer, and go completely off the grid. Otherwise, it’s fair game if you haven’t taken any measures to protect it and make it private. Because journalists hate it when when websites get stories before they do. I’m all for the little guys beating the big guys. They’ve hoarded information for years. Check out the SEO Tools guide at Search Engine Journal . 4 Reasons Why Including Social Networking Results is
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