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comScore has released it October 2009 Search Engine Rankings. From comScore: In October 2009, Americans conducted 14.3 billion core searches, with Google Sites accounting for 65.4 percent search market share, up from 64.9 percent in September. Microsoft Sites grabbed 9.9 percent market share, up 0.5 percentage points versus September. October 2009 U.S. Core Search Rankings Google Sites led the U.S. core search market in October with 65.4 percent of the searches conducted, followed by Yahoo! Sites (18.0 percent), and Microsoft Sites (9.9 percent). Ask Network captured 3.9 percent of the search market, followed by AOL LLC with 2.9 percent. October 2009 Search Engine Rankings No search engine market share surprises. However, comScore’s Expanded Search Rankings press release neglects to mention one major web property’s search query surprise – October 2009 U.S. Expanded Search Rankings In the October analysis of the top properties where search activity is observed, Google Sites led the search market with 13.5 billion search queries, followed by Yahoo! Sites with 2.7 billion queries and Microsoft Sites with 1.5 billion searches. Bing experienced the largest growth of the top ten expanded search properties with an 8-percent increase in query volume to more than 1.2 billion searches. Expanded Search Facebook’s search query volume dropped a whopping 14% from September 2009 to October 2009 – the largest drop of any of the major web properties comScore tracks. Any ideas why?

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Facebook Search Queries Drop 14% In One Month
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comscore,
facebook search,
largest,
network effect,
rankings,
search,
Search Engine Rankings,
search-engine,
search-market,
yahoo
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comScore via its World Metrix report estimates the total time spent on the world’s top web properties. The September 2009 World Metrix data shows Microsoft having a significant lead in total time spent on its sites over its next nearest competitor Google. Total Time Spent From the comScore Press Release: Microsoft Sites Captures Nearly 15 Percent Share of Attention Worldwide In September 2009, nearly 27 billion hours were spent on the Internet globally by a record online population of 1.2 billion Internet users age 15 and older. Microsoft Sites accounted for 14.5 percent of total minutes spent online in September, making it the most engaging global property, with Microsoft’s Windows Live Messenger representing nearly 70 percent of time spent on the property during the month. Google Sites captured 9.3 percent of total minutes (2.5 billion hours), with YouTube accounting for nearly half of total time spent (1.2 billion hours) at the property. Yahoo! Sites ranked as the third most engaging Web property at 1.7 billion hours, followed by Facebook.com at 1.4 billion hours. Facebook’s share of attention reached 5.1 percent in September, an increase of 2.9 percentage points from the previous year, as its continued growth in popularity precipitated this surge in share. The study found that Microsoft Sites captured nearly 15 percent of time spent online worldwide in September, making it the most engaging global property, followed by Google Sites and Yahoo! Sites. Facebook.com, which continues to see significant growth on a worldwide basis, was the fourth most engaging destination with visitors spending 1.4 billion hours on the site in September, up 193 percent from the previous year.

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Total Time Spent On Top Websites
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attention,
comscore,
engaging-global,
google-sites,
microsoft,
microsoft-sites,
press,
property,
total time on websites,
total-time,
windows,
world-metrix