Using iFrame: SEO and Accessibility Points

IFrame (inline frame) is an HTML element that makes it possible to embed another HTML document inside the main one. It has become one of the most popular ways to embed interactive and multimedia content inside the block of text. Thus, many people use it and many of them are wondering how SEO-friendly this HTML element is. So let’s overview the SEO and accessibility of an iframe: 1.

Your Site Is Badly Indexed? What Can This Mean?

So you appear to do everything right: you have a fair amount of unique content and you seem to update your site regularly and Google seems to often visit your site… but there appear to be much fewer links in Google’s index than there are actually on your site. So what may that mean? 1. Are there really few pages in Google’s index? You might be wrong about how many URLs are actually in the index as there appears to be no definitive way to tell this. SITE: command may be inaccurate and Google Webmaster Tools reports may be unreliable. ! To make sure a URL isn’t really indexed, use your traffic analytics tool to see if there are no Google search referrals to this page. If the page is ranked, there should be nothing wrong with it. 2. Evaluate your content quality Google may keep visiting but failing to find pages useful enough to store them in the index. By “useful” content I mean unique text content longer than one or two sentences. 3. This may be just seasonal / temporal We’ve discussed this before and here’s a helpful forum thread about that: during some (”busy”) periods of the year Google may hold off indexing new URLs: …the “holiday search results” you know. While Google is in this mode (at least what we’ve seen in the past) the basic spidering, especially for young websites, continues but their indexing is often in a holding pattern. 4. Your site is too young: wait a bit Google treats new sites with suspicion. It doesn’t want to store data of the sites it doesn’t trust (or it may be storing the URLs already but not telling you to watch the trend). So just keep adding quality and relax. 5. Check for some stupid mistakes I’ve seen quite a few people coming to me for SEO diagnostics complaining of bad indexing rate and having Noindex meta tag all over the place. Conclusions? Looking back at the post, I can’t help noticing that there’s only one “true” issue listed (the content quality) – 2 of five points describe a perfectly normal situation and one is about improper diagnostics. So is bad indexing really not an issue most of the time? Sadly, it is often an issue. But to diagnose it, you’ll need more information: like cache rate of your site pages, possible Webmaster Tools errors, low rankings, etc. Like I said, the indexing rate is too hard to diagnose to signal of anything… Check out the SEO Tools guide at Search Engine Journal . Your Site Is Badly Indexed? What Can This

Mobile Display Ad Firm AdMob is Acquired by Google

It appears that Google is headed after the mobile ad space pretty heavily. From a post on the Official Google Blog today: We’re happy to announce today that we have signed an agreement to acquire AdMob, a mobile display advertising company based in San Mateo, CA. AdMob is a great Silicon Valley story — founded in 2006 by Omar Hamoui when he couldn’t find good ways to generate traffic for his mobile site. Over the past few years, Omar and his talented team have built a thriving company with great mobile advertising products, and we are looking forward to having them join the Google team and work with us on the future of mobile advertising. What does this mean for mobile

The Data Liberation Front Frees Your Google Content

Has Google taken over your life?  Have you eagerly signed up for every new Google service as they’ve been announced and now have tons of online data just “stuck” on their servers?  Would you like to ditch Blogger for Wordpress, but think it’s impossible to move all your content?  If giving up Google, either entirely or in part, is something you’re ready to do, they’ve now made it a million times easier than it was before by releasing a set of tools to easily export your data. If you love somebody, let them go. If they return, they were always yours. If they don’t, they never were. We’ve all heard that saying before, but I think it holds true in this case.  By giving users the option to take their content and go elsewhere, they aren’t going to make already unhappy users even more unhappy by tying up their content and making it impossible to easily move.  Some of these people may leave Google, only to discover that Google really was their one true love, and come crawling back with their content in tow.    Google now has an entire team of engineers dedicated to providing users with the tools they need to free themselves from Google’s services entirely, if they so choose.  These engineers call themselves the “ Data Liberation Front “, and are charged with the task of helping users retrieve their data from the cloud and take it wherever else they’d like to go with simple to use import/export tools. Users of Google Docs can now convert, zip and download all of their documents at once.  This is of course useful if you decide you no longer want to use Google Docs and want to preserve a copy of all of the files to take with you elsewhere. It’s also a great way to quickly make a local backup of all your online documents in anticipation of the off chance that one day Google might go kaput and lose some of your files.  That would suck, wouldn’t it? You can also free your Gmail just as easily.  Considering I am currently using 25% of of my alloted 7384 MB there, I would never ever want to even imagine downloading those emails one by one.  I love the service, but if one day they piss me off, I can pack up and leave using their handy dandy exporting tool. Blogger is also easily escapable now too.  Oh how I wish the feature was available years ago.  No offense to those of you that use Blogger, but I’ve always thought of Blogger as the AOL of blogging – it’s great for beginners, but if you really experience the full depths of blogging you want something more robust like Wordpress or Typepad. Now, when you decide you’ve outgrown Blogger, you can pack up all your content in a nice little zip package and be on your merry way.  The Data Liberation Front’s mission reads:  ”Users should be able to control the data they store in any of Google’s products. Our team’s goal is to make it easier to move data in and out.” I whole-heartedly agree with that, and now with these new tools it is entirely possible. Check out the SEO Tools guide at Search Engine Journal . The Data Liberation Front Frees Your Google

Are You Expecting Social Media To Help You Sell?

by Michael Fleischner One of the most common questions I get is about social media. In fact, it’s pretty hard to avoid. Everyone is talking about Facebook and Twitter not to mention logging on to these applications multiple times throughout the day. The real question is whether or not social media can be used to help your business. Can it really help build your brand or sell your products? My answer is ‘yes’ as long as you consider these guidelines. To be effective with your use of social media, you need to communicate in the area of your expertise. For example, if you are a designer interested in HTML you want to be communicating with other people who have an interest in web site development. By creating a following that you have something in common with, you’re sure to have a valuable dialog. Begin with a Social Media plan. Many people start using social media without a clear objective. You should always begin with a clear objective and by developing a plan to support social media activities on a regular basis. Decide if you can handle the burden of social media on your own or if you will require help from others. Share your expertise. What are you good at? Others want to learn from those with experience in a given area. Do you have a skill that you can teach others? Take time to share what you know and do it in bite sized pieces. This can keep others engaged and allow you to communicate within your comfort zone. The more experience you can share the better. Communicate on a consistent basis. One of the most important aspects of social media is having a dialog on a regular basis. You must commit some time to posting on social media related sites a few times per week. By staying in front of others on a regular basis, you make sure that the conversation continues to grow. The more you put in the more you’ll get back. Communicate often and consistently to be successful. Invite conversation with others around specific topics. Take a stand and choose a side. By serving to create dialog, others want to be part of the conversation. The more people that weigh in the better your content as it represents many different points of view. This enriches the content and attracts others to your conversation. Don’t sell. Here’s the key with social media. If all you plan to do is sell, youre in for a big surprise. People using social media don’t want to be sold. Rather, create meaningful content, let others follow and interact with you, share your expertise. To sell with social media, you first need to sell yourself. After a short time, others will try what you try, follow what you follow, and take your suggestions as gospel. Using social media for marketing success is possible. However, to do so you will have to walk a fine line between offering value, communicating regularly, and mentioning products or services. Your best bet is to create a following first, create value, and only offer suggestions that are relevant to the dialog. Make a social media plan that can help you succeed online and follow through every day. Social media should be a significant part of your marketing plan. About the Author: Need help with your social media marketing? Begin with our SEO training and social media program. Check out our Internet marketing forum for more social media help.

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Are You Expecting Social Media To Help You Sell?

Mare The Most of Your Article Marketing

by Michael Fleischner If you’re doing business online then you have no doubt heard about the power of submitting your article to article directories. With the advent of article submission software, the job of distributing your content across the web is easier than ever. There are a number of guidelines you should follow to ensure that you get the most from article marketing. In this article, I will give you some article writing and submission guidelines that I’ve personally used to improve the overall effectiveness of my submissions and guarantee that articles are placed on web pages with a high Google page rank. The advantage of article marketing is that your article content has a life well beyond a single listing. Website owners visit article directories to find relevant content for their website, blog, or ezine. Your article can be published for quite some time after it’s submitted and posted. The real value of article submission is when bloggers provide a link back to your website in exchange for the content you have provided them. Make Sure Your Article Is More Than 500 Words. Too often I see valuable content that are just a few words short of the minimum required. Many article submission web sites have a length requirement of 500 words or more. I like to exceed the minimum threshold by at least 35 words so that sites that do not count prepositions still measure more than the minimum. Make Sure Your Article Is Long Enough. Too often I see valuable content that is only a few words short of a powerful article. Many article submission websites have a length requirement of 500 words or more. I like to meet that minimum by at least 35 words so that sites that do not count prepositions still measure more than the minimum number of words. Create A Strong Headline. By developing a compelling headline, readers are drawn into your article and take notice. Even though your primary purpose is content distribution and building in-bound links to your web site or blog, don’t lose sight of promoting your content in a valuable way. Article submission works best when your headline requires individuals to stop and take notice. This leads to greater awareness and action among webmasters seeking content. Submit Your Articles To Article Directories. To get the most from your article marketing, look for top ranked article web sites using some type of article submission tool, software, or application that can provide an indication of a web sites age or Google PR. By doing so, you’ll be able to spend more time submitting to web sites that can provide real value to your article marketing efforts. Automate Your Process With Article Submission Software. There have been a tremendous number of improvements in article marketing during the last two years. It’s easy to find a number of article submission tools that can automate or semi-automate the submission process. Although nothing can truly replace developing your own article content, article submission can be automated with the help of article marketing software and technology. The use of article marketing is paramount to improving your online search engine rankings. Now that online tools and software have been developed to enhance the effectiveness of your article marketing, significant time should be spent finding the right tool for you. This eliminates the need for wasting significant time writing and or submitting articles to the right directories and getting the results you’re looking for. Using article marketing is simply a great way to improve your websites ranking. With the help of distributed content and links back to your website, search engines like Yahoo! take notice and assign your website a good amount of value. This comes back to you in higher rankings and Google PR. Article marketing is an important part of everyone’s SEO strategy. What’s most important is that you develop content for a specific niche or area and teach something to those who read it. Individuals wish to learn and improve upon their work. By providing something of value, your content will be shared and distributed throughout the web. About the Author: Before you start article marketing, make sure you check out this helpful resource to Improve Search Engine Ranking s, and discover marketing tips from article marketing experts.

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Mare The Most of Your Article Marketing

3 Effective Link Building Tactics that Give Results

As we all know, quality content that pulls the reader and evokes interest is always sought after. When you have such compelling content on your page, it tends to attract relevant links naturally – magnetic attraction anyone? Since your content works on bringing in the good links, you don’t need to go about knocking on

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3 Effective Link Building Tactics that Give Results