Why Conversions Can Be a Messy SEO Metric

Seems I am still running into SEOs that believe, however misguided, that conversions are somehow their domain. This seems speak to the fact that many search optimizers may not have a grip on the marketing model. While I’m not as well versed as I once was, let’s at least take a stab at this… For starters there are simply too many potential factors out of the average SEOs control that can affect the over-all conversion rate on a given website/page. I know this is unlikely a popular view, but hear me out for a few moments.