Analyze Your Current Off-Page Stats with SEJ Tools

Last time I shared a quick tip on how SEJ tools help to analyze your design . Today I am going to share another feature that allows to quickly collect your off-page stats (I say quickly because that’s actually the best part about the tool: there’s nothing there you can’t do yourself but with it you’ll save much time). Quality analyzer (the feature hides behind RESEARCH tab) is the tool that for any given URL generates the following report : The number of pages indexed by Google (as reported by SITE: operator); The number of pages indexed by Yahoo (as reported by SITE: operator); Backlinks in Google (Google’s link: operator); Backlinks in Yahoo; .EDU links (in Yahoo); .GOV links (in Yahoo); Domain age; Domain expiration; Google PageRank; Alexa Traffic rank; Presence in Dmoz. While I understand there are more similar tools, there are a few things I like about this report: Quick links to details (many similar tools lack this basic feature): click through to detailed results on Google or Yahoo; Easy scoring : I like it that 100 is taken as the maximum score, this makes it easier to understand how much you still need to catch on; Up to a point : only necessary information; it doesn’t list any extra superfluous info. All in all, that’s an easy way to evaluate where your site currently stands. Enjoy! Check out the SEO Tools guide at Search Engine Journal . Analyze Your Current Off-Page Stats with SEJ

Run On-Page SEO and Design Diagnostics with SEJ Tools

Sometimes SEO issues are just obvious and you are well-aware of them, sometimes you need to dig a bit deeper to find them. In any case, I usually recommend to try a couple of on-page diagnostics tools to find them all; besides, those tools usually score your on-page SEO status and this motivates you to go ahead and work on this (this is actually the best thing about using the tools). SEJ tools offer each user to run an on-page report as one of the first steps of working on the site. The feature is called ” Design Analyzer ” and it hides behind the RESEARCH tab. Just go ahead and provide your website URL and you will be generated the report containing the following: 1. Semantic Structure: This section analyzes the page header order with some recommendation on how to use headers correctly: Using a lower level header element before a higher level header element — before an . Starting a Web page with a header element other than an and/or not including an header element. Skipping header elements — jumping from to in your Web page 2. Lynx text browser view : for you to clearly see your on-page issues; 3. Page content analysis (how much text content your page has) 4. Obsolete and Deprecated HTML usage: Here you will find an overview of outdated HTML code you page code contains. The use of these HTML elements usually makes your Web pages larger (which increases download time), and they are no longer used in modern Web design. For optimal Web design and search engine results, we recommend only using a combination of validated XHTML and CSS — where all styles have been stripped from the XHTML and placed in the CSS. Note: If you would like to know more about deprecated HTML, please refer to this list and notes . 5. Page download time How long does it take to load your page as well the break down to the size of: Page HTML; All the page images; CSS; Scripts; Flash. Check out the SEO Tools guide at Search Engine Journal . Run On-Page SEO and Design Diagnostics with SEJ

Microsoft PowerPoint: The Only Presentation Tool That You Will Ever Need

by Lynne Kramer Being armed with Microsoft PowerPoint training is one big help when it comes to creating powerful presentations. If you are one who is new to versions, or one who is new to using PowerPoint altogether, here are a few helpful tips. Microsoft PowerPoint users will notice the quick access toolbar has the easiest functions of any program. You have the ability to customize and will not have to click menus and sub menus using the shortcuts. Your choice of functions is creating reviews, animations, text, video, audio, and tutorials. All this is made easy with the actions found under the toolbar tabs. Students and teachers use the program for quizzes, tutorials, and to create videos. Many companies provide slide shows and run them automatically while people mingle. The shortcuts using the CTRL or Control button in older versions still intact. If you do not know much about them yet, Keyboard shortcuts are also part of the Microsoft PowerPoint training found on line. You can choose from choices in layouts, designs, and the type of presentation. Create charts and add graphics with links. You can use your own artwork through scanning in the images or use the art available. When you choose your design for a slide, your focus should be on how it communicates a message. Use the design as a decoration in a business will most likely lose the point you are trying to make. The wonder of technology let us who are not able to draw our art create professional designs. We can create art with the methods already established for success. Positive messages and simple designs are the key to creating the perfect presentation. You have everything you need to use Microsoft PowerPoint and tips for success and hints to get you around any difficulties are all on line twenty four seven. About the Author: Do you need an IT training company that can offer you Microsoft PowerPoint 2007 Classes , as well as Microsoft Excel courses in London and throughout the UK.

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Microsoft PowerPoint: The Only Presentation Tool That You Will Ever Need

Research & Build Links with Followtopia Search Engine

I’ve been covering quite a few backlink checkers that can turn handy for competitive research as well as looking for the potential penalty reason and evaluating your own link building efforts. Throughout the past week a few people pointed a cool tool out for me that has a number of useful features which made me want to share it with you. Followtopia , the tool that actually positions itself as a “ Dofollow ” (those that don’t have nofollow attribute) links on any topic, actually has more options to check in. Let me cover the ones I liked most of all. First, let’s try to search for anything there: [ diabetic diets ] The tool generates the list of most powerful pages and shows if “Nofollow” attribute has ben applied to the external links on the page (for you to know if you need to waste time trying to get a backlink there): What’s more, you will see that search results page contains lots of useful information. For each listing the tool fetches: Links to the page; Links to the domain; Keywords found on the page; MozRank; Domain MozRank. This info listed above turns particularly useful for backlink research. The tool supports [link:] operator that finds the page (or domain) backlinks and displays them together with all that data I just mentioned. I found it cool for backlink power research. Now, a couple of suggestions to the developer (looks like they are eager to make the tool better!): Put some work into the design. While I don’t actually think a good look is really an issue for a free tool, I think a few styles would help to make the data easier to scan and analyze. Add some “About” and “FAQ” pages. The tool really lacks some well-put tutorial. And I wasn’t able to find any info on the data sources (looks like they are using Yahoo! but the home page says “Followtopia search indexes the entire internet (well, as far as we can crawl)” that sounds as if they have their own crawler). The tool was reviewed under SEJ policy . Check out the SEO Tools guide at Search Engine Journal . Research & Build Links with Followtopia Search

Outsourcing SEO – Yes or No?

If you’re following business trends with any level of interest at all, you’ll have noticed how many opportunities there are to outsource your business processes. SEO is no exception. We are bombarded daily with the promise of more for less: outsource your SEO for a third of the in-house cost or even less, we are told. But what are the pros and cons to outsourcing a critical online business process like SEO to a remote company thousands of miles away? If you can do your SEO for a third of the cost then you’re saving money. But how much are you really saving, and  what are you giving up in return? First of all let’s take a very quick look at what’s involved in the process of SEO: Competitive analysis (looking at the competition online to see how good they are, and how much work is needed to get in front of them) Keyword research to ensure that you’re being searched for the most relevant keywords for your business Tag and title optimization SEO copywriting If you look at the example below, which is an actual email I received from an Indian outsourcing firm offering me outsourcing services, you will notice a few things. First, the language is a little ‘archaic’ when compared to the language we use in the US and the UK. It may seem almost imperceptible, but when you’re talking about your company’s ‘Brand’ are you sure you’d want to leave the language to someone who may be missing the finer points? Take a look at the process of SEO again. Can you see how dependent these processes are on language? It is, in my opinion, highly probable that products would use a slightly different set of keywords in India than they would in the English-speaking West for just about everything. Just as if we could roll back in time about fifty years and take the Internet with us, we’d use different keywords than we do today because our language has changed. I was surfing through your site and can see that you are offering Web Development services to your clients. We are an Indian Web Design and Development firm with over 6 years of experience. In these tough times, where it is hard to maintain the top line, we can help share the bottom-line for you. We will be happy to help execute SEO & Web Design and Development projects at a much lower cost than what you have in house – No compromise on quality! We are at present partnering with over 30 firms from US, UK, Australia and parts of Europe. Our primary focus is: Web Design Web Development Graphic Designs Database programming Ecommerce Solutions Flash Design Web Copywriting SEO PPC Do let me know if you are interested and I would be happy to share our past work details, Methodologies and client Testimonials. If it’s more important to you in the short term to cut costs, then by all means follow the growing number of companies who have opted to outsource to a country like India where English is, after all, a second language. But if you’re committed to maintaining excellence than you may want to consider the real-time impact on your business. So what might the live impact of outsourcing be to your business? I’ve drawn up a list of possibles just for the purpose of comparison: When you deal with an SEO company that has a high-profile presence on the Web you can be sure of accountability: they have a brand to protect. When you deal with a pretty-much anonymous company from the other side of the world there is always the possibility that you will have totally wasted your money because there will be no accountability if they fail. Imagine if you opted to outsource while your major competitor opted for top-flight SEO services: you might just as well have saved your money. I consider that there is a valuable opportunity opening up if you can resist the temptation to outsource, and instead to commit to passing on a higher standard to your clients. Personally, faced with the choice of saving a few bucks or improving my Brand, I’d grab at the chance to make use of language experts who understand exactly who my business is talking to, and who ‘get’ choosing the right keywords. I’d prefer to go with the consultant who isn’t going to fade away if it’s not going right: someone who cares passionately about his professional reputation and, by definition, your business. But maybe that’s just me. Patricia Skinner is an SEO consultant , social media coach & reputation management expert. She is also community leader at the nascent SEO Self Regulation Community . She can be reached any time through her SEO website . Why not follow her on Twitter & her LinkedIn profile. Check out the SEO Tools guide at Search Engine Journal . Outsourcing SEO – Yes or