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Ever since my last year’s post on the differences between the Facebook fan page and Facebook group ( which needs an update by the way ), people are contacting me with various questions related to the topic. One of the most frequent questions is about the most effective ways to promote a Facebook fan page. So here you go: the most effective, not really difficult to implement and quite obvious ways to promote your fan page : Round 1: Create fresh content for people to want to
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In what could be a preview of an impending battle between Facebook and Google in the coming days, Facebook has beaten Google as the most visited website on both Christmas Even and Christmas Day, says a tweet from Hitwise’s Twitter account. It was the first time that Facebook become the number one site during Christmas Day. Last year it was Google as the most visited site with Facebook closely following behind. But come to think of it, it is not surprising for Facebook to be visited more both during Christmas Eve and Christmas Day since majority of people are spending their online time during those days probably greeting their Facebook contacts, sending Christmas wishes and greetings to their loved ones, friends and family who are not with them on those days. Facebook after all is more of a communication tool than Google. What made the event surprising was due to the fact that Facebook has been lagging behind both Google and Yahoo! Mail all through out the year in terms of site visits. It only goes to show that email is a thing of the past during these days, as Facebook and perhaps other social sites like Twitter are the more preferred ways of communicating online especially during special occasions. Most importantly it is also quite surprising that online users still visited Facebook despite the slew of privacy issues that came out during the year. Check out the SEO Tools guide at Search Engine Journal . Facebook Beats Google as the Most Visited Site on Christmas
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Semantic Checker is a new and still experimental Firefox addon (download it here ) highlighting semantic elements in the web page you are currently viewing. The tool should be used for on-page analysis as well for educational purposes (to see which sites are introducing new HTML elements and microformats, for example). Here are the elements the tool supports: Semantic HTML4 elements Shortened words: and (by the way, if you are wondering about the difference, find it here ); Headings : h1-h6; Quoting : blockquote, cite (more info can be found here ) Lists : dl, dir, menu (more information here , the latter two are deprecated) Emphasis tags : , More elements : code, dfn, address, legend, samp Semantic HTML5 elements For all those interested, here’s a cool list of HTML5 tags. The tool supports the following ones: Sections : article, aside, header, footer, nav; Content, media, data etc tags : figure, mark, meter, audio, video, progress, time, command, datagrid, details, datalist, keygen, bb, outpu, ruby Input-attributes : datetime, datetime-local, date, month, week, time, number, range, email, url, search, color Microformats hCard, hCalendar rel-license, rel-nofollow, rel-tag Vote Links Now let’s try to use the tool at a number of popular web pages. Twitter Profile: Facebook Group Page Stumbleupon Favorites Page: My
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Still remember MyBlogLog? Sometime in 2006, it was one of the hottest social networking tool for bloggers because of one simple reason – it allows bloggers to put a face on their blog visitors. I remember using MyBlogLog for quite some time until Yahoo purchased it in 2007 and MyBlogLo started offering blog site analytics tools both as free and paid service. MyBlogLog was a pretty useful blog management tool back then. It’s widget feature was interesting. And it’s ability to show you blog-related trends and information was invaluable. Then somewhere along the way I lost interest in it and perhaps other users too. Although many continue to use it, somehow MyBlogLog lost its luster. Until now, ReadWriteWeb reports that Yahoo is finally shutting down MyBlogLog. Although there was no reason cited yet. Yahoo is probably just doing what is right. MyBlogLog’s lost its relevance today. Does it also show that blogs are becoming obsolete? Perhaps yes, and perhaps no. Blog as a social networking and communication tool is no longer applicable. There’s Facebook and Twitter for that. Blogs’s uses are now reduced as a source of factual information. Going back to MyBlogLog, question now is, what will happen to the accounts of those who still use it. To blogs who rely on MyBlogLog services for their management and administration aspects? What will happen to those paid subscribers, if there are any still? Let’s wait for official announcement from Yahoo for answers to this question. Check out the SEO Tools guide at Search Engine Journal . Yahoo to Shut Down
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I can’t tell you how many jobs I’ve landed just by coming up in searches for my own name in Google. Since I am an Internet marketing professional having a web presence is a must. What if you’re not a marketing professional, is a web presence something you should work on and will it benefit you? The answer of course is…Yes! As with any business your brand is what people identify with. If you are a freelancer or a consultant you are your brand. When you Google your name what comes up? How many results are of you? How many are of someone else? If someone wanted to hire you and learn more about you what would they find? These are important questions. It should also be important to you that when a search is done on your name that information pertaining to you and your area of expertise shows up. Why? The top reason “people searches” are done on the net is to establish ones credibility. Not having anything is almost as bad as finding something bad. Does your Myspace page show a picture of you flipping off viewers? That could be damaging and costly to your image and reputation. You can keep your personal profiles private, just don’t have damaging content or photo’s showing in your limited profile. How To Brand
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Experian Hitwis e has just released two significant data of 2009 – top-search term and top-visited site with Facebook and Google earning the top spot respectively. Facebook beats dislodged last years top-searched term – MySpace. While Google obviously retained its last year’s position. Moving from last year’s 10th spot, Facebook accounted for 2.48% of the top 300 searches in 2009. Including other variations of searches related to Facebok such as facebook.com, facebook login and others will amount to 1.09% of the top 300 searches. Following Facebook are MySpace with 1.02% of the searches, Yahoo with 0.95%, Google with 0.63% and Craiglist with 0.62% of the top 300 searches. In the Top-Visited Site category Google is again on the top spot for the second straight year. Google accounts for 6.70% of all U.S. visits from January to November 2009. Following Google is Yahoo mail with 4.44% of visits, Facebook with 4.26%, Yahoo (the main portal) with 3.36% and MySpace with 3% of the U.S. visits for 2009. Interestingly, Yahoo Mail remains to be one of Yahoo’s stronghold, which remained as the no. 2 most visited site since 2008. This only goes to show that its mail service is still the most used product on Yahoo, even beating Gmail, and Windows Live Mail. Check out the SEO Tools guide at Search Engine Journal . Facebook Top Search Term 2009, Google Top Visited
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The order of battle for Google this week seems to be on URL shorteners. This has been quite a trend on Twitter and Facebook with various third-party URL shortener sites offering this kind of service. But while others offer it as a stand-alone service, Google is taking the URL shortening thingie on a different approach – via Feedburner and Google Toolbar . As mentioned by the a post from the Official Google Blog , Google’s URL Shortener is offering a service based on the following: Stability: Google’s scalable, multi-datacenter infrastructure provides great uptime and a reliable service to our users. Security: As we do with web search, shortened URLs are automatically checked to detect sites that may be malicious and warn users when the short URL resolves to such sites. Speed: At Google we like fast products and we’ve worked hard to ensure this service is quick. We’ll continue to iterate and improve the speed of Google Url Shortener. To use Google’s URL Shortener, you need to have either Google Toolbar. When you share a website or blog via the Toolbar and you selected Twitter, the link will automatically be shortened when posted as a tweet. It works similar to other URL shortener that you have already used in Twitter before. The shortened URL always begin with “http://goo.gl/” For Feedburner, the URL shortener feature offers something else aside from letting you share links. You can try this out by going to Feedburner Publicize Tab’s Socialize service. Then add the Twitter account to which you would like to post items from your Feed. After doing this, you can either start sharing all your feeds to Twitter or customize which feeds you want to share to Twitter and how exactly you want them to look like when you send them as a tweet. Google said that URL shortener is currently being tested yet. Hence it was rolled out as a feature of Google Toolbar and Feedburner. But they are planning to make it available as a stand-alone product once they’ve proven it to be useful. I’m pretty sure it will soon be available on a wider audience pretty soon. Check out the SEO Tools guide at Search Engine Journal . Introducing Google’s Own URL
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