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Google has just added a useful button to its mobile homepage – tagged “near me now”, this feature lets you search by using your location as the query. Currently available for iPhone and Android phone users in the U.S., “Near me now” utilizes GPS for determining your whereabouts and then searches for results near your location. The new Google mobile homepage feature lets you easily search for popular categories of nearby places. Just by clicking or tapping on the “Near me now” link right on the Google mobile homepage, you will find categories of places. And if you want more you can just select the “browse more categories” link. You can also explore the whereabouts of specific locations including reviews or rants of other people about a specific restaurants and their menus and services. To use this feature, make sure that the location feature of your iPhone, Nexus One or other Android phones is activated. Then visit google.com your phone’s browser and you can easily spot the “Near me now” tab. Check out the SEO Tools guide at Search Engine Journal . Google Adds “Near Me Now” to its Mobile
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So aside from real-time search , Google is also embarking on a more ambitious and yet a possibly useful feature, this time for its mobile search service . These new features will allow you to do mobile search by voice, location maps and visual imagery. Mobile Search by Voice – This mobile search was introduced last year, and after a successful run, Google is now making this feature available in several new languages including – Japanese, joining English and Mandarin. In the long-run, Google hopes to combine voice recognition-powered search with Google’s translation service. Mobile Search by Location – What’s Nearby feature is being rolled out for Google Maps running on Adroid 1.6 devices. This feature gives you a list of the ten closes places to your current location. This feature basically answers the perennial question “What’s around here, anyway?” Mobile Search by Visual Images aka Google Goggles – Now it the most ambitious feature among the three new features of Google mobile search. Supporting again Android 1.6 devices, Google Goggles lets you search for objects using images rather than words. So, you just need to take a photo of any object you encounter in real-life and if Google recognizes it will return relevant search results. Google Goggles currently supports landmarks, works of arts and products. These new features are pretty exciting indeed. If only they will be made available for other devices such as the iPhone. Or perhaps, these could be good reasons to get an Android phone now. Check out the SEO Tools guide at Search Engine Journal . Google Experiments on New Features of Mobile
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voice
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In a rather unusual move to promote its services, Google has started sending out stickers of business entities on its Places Pages to various locations. Those are not ordinary stickers though as they bear QR Codes which can be scanned by supported mobile phones which are then linked to the specific businesses on Google Places Pages. More than 100,000 local businesses have been sent out with these stickers, and chances are you might see these stickers on local shops in the coming days. These businesses are the most sought out and researched businesses on both Google.com and Google Maps. The window stickers contains QR Codes which are supported by the iPhone, Android mobile phones, BlackBerry and other mobile handsets. To put this into action, your mobile phone needs to have QR Code-related apps. Once this is settled, you can start reading those QR Codes on stickers place on store windows to find reviews and discount coupons. Soon, Google will also let you write a review about a particular product or store, right there on the spot. Google will issue new decals in the coming days to include new places. To get your business on Google Places you need to claim your listing from Google’s Local Business Center. So have you seen any of those decals yet? Check out the SEO Tools guide at Search Engine Journal . Google Sends Out Decals with QR
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In case you have not noticed from your Google Analytics account yet, Google has recently added 7 new features into the already useful site traffic analysis tool. These new features are – Analytics Intelligence with Custom Alerts, Expanded Goals and New Engamenet Goals, Expanded Mobile Reporting, Unique Visitors Metric, Advanced Analysis Features, Advanced Segments and Custom Reporting Templates, and Multiple Custom Variables. So, briefly here’s what each of these features can do for your Google Analytics account: Analytics Intelligence with Custom Alerts – monitors your site’s data patterns on a daily, weekly and monthly periods. It brings up significant data trends and insights and lets you create custom alerts for monitoring site dimensions and metrics. Expanded Goals and New Engagement Goals – lets you track site conversions per up to 20 goals. It also measures user engagement and branding success through Time on Site and Pages per Visit. Expanded Mobile Reporting – lets you track your mobile websites performance through your iPhone or Android phones. It lets you track non-Java-Script enabled phones as well. Unique Visitors – a nice feature that tracks how many actual visitors with unique cookies got into your sites Advanced Analysis Features – find deeper meaning into your Analytics data with pivoting, secondary dimensions and advanced table filtering features. Share Advanced Segments and Custom Report Templates – allows you to share URL link for Advanced Segment and Custom Report to any Analytics user. This will import the pre-formatted template into the person’s account. Multiple Custom Variables – lets you customize Google Analytics for collecting unique site usage data. It also lets you define and track visitors based on various attributes – visitor, session and page-level. Overall these are nice addition to the already powerful features of Google Analytics. And these more than add for the reasons why Google Analytics is the only site-monitoring tool that I’ve used since I started managing my blogs. In case you want to learn more about these new Google Analytics features, you might want to join this webinar . Check out the SEO Tools guide at Search Engine Journal . Google Analytics Unloads 7 Powerful
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engagement,
iphone,
mobile,
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I just installed Google Mobile on my iPhone yesterday and was checking out the cool features that it offers. What’s good about this app is that it gives you quick access to various Google Mobile services including Google News. Speaking of News, Google just made some enhancements to this service which is available now for iPhone, Android and Palm Pre users. The enhanced Google News Mobile is now more consistent with the desktop version. So, if you’re so use to checking out Google News on a web browser Google tried to emulate the same look and feel to the Google News mobile. Google News Mobile now displays more stories, sources and images while maintaining the same look and feel as its desktop browser counterpart. Another useful feature of this mobile app is the navigation links that will lead you to the different areas of your personalized Google News site. Best of all, all the customization you did on your Google News site will be carried over to the Google News mobile edition, that includes the custom sections . Google News for mobile is available in 29 languages and 70 editions, to check it out simply point your phone’s mobile web browser to http://news.google.com or install Google Mobile app like I did and access Google News from the apps section. Check out the SEO Tools guide at Search Engine Journal . Google Updates News for
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