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You know the great thing about Antiques Roadshow? Aside from finding out that grandma’s ugly ceramic cat collection can actually bankroll a Caribbean cruise. It’s the idea that maybe; just maybe somewhere in our lives there are things that, with a little bit of lemon pledge and a new coat of paint, could actually become highly valuable. The same thing might be true of your website. The idea of creating great content for links isn’t new; Eric Ward was defining linkable content 8 years ago. More recently, Garrett French made a killer blue print for how to conceive, create and promote linkable content . Moreover, on Search Engine Journal, Loren Baker has educated readers on the importance of building natural links to interesting and relevant content & Ann Smarty has written about attracting links with HOW TO content . So why are there so many sites that still aren’t buying in? Maybe the idea of creating a library or searchable database is too daunting? Maybe in-depth research coupled with the time and effort required to create and market great content just seems like too much work. But unless a site features a billion-dollar brand name, funny pictures of cats or the contents of Lindsey’s Lohan’s trash, people probably aren’t throwing links at it. So what’s a small commercial site to do? I say, grab a dust rag, head into the basement and see what you already have that, with a few creative modifications, can be turned into something brand new. 1. Product
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antiques,
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internet marketing,
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Social Media
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I know that there are ways to change the format of Google AdSense ads on the publisher side of the equation, but tonight I noticed that Google is serving some AdSense ads on Search Engine Journal with bolded text and would like to share the screen cap with readers. Are you seeing this on other sites? I’ve been pretty impressed recently with the changes Google is making with the serving of AdSense ads, beyond font changes and other creative changes which can be made in the AdSense coding (which can get a site banned). Question, does the bold grab your interest as a reader? Since it is on the right side of the post, and this sidebar ad doesn’t perform as well as others, I’m wondering if the bolding does n fact draw the reader eye to the right side of the page, heightening the chances of clicking on the ad. Thoughts? Check out the SEO Tools guide at Search Engine Journal . Google AdSense Serves Bold Text &
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seo,
tools
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Happy Thanksgiving from Search Engine Journal to all of the search industry and all readers who come across our site. This year, I’m spending my Thanksgiving morning shacked up in a Hampton Inn in Tamarc, FL .. watching the Macys Parade on the TV, enjoying my continental breakfast and getting ready to head over to Dave Snyder’s parents’ house for an unofficial Search & Social Thanksgiving Dinner. Along with turkey, Macys, pumpkin pecan pie, the Lions, the Cowboys, Tums and other Thanksgiving traditions also comes the Thanksgiving logos from Google, Yahoo, Microsoft’s Bing and other search engines. Google serves up a Peanuts logo with Snoopy & Woodstock : Yahoo’s Animated Thanskgiving Turkey Logo : Bing’s Overhead View of a Turkey Float : Ask.com Pays Tribute to the Pilgrims : Dogpile.com Also Goes Pilgrim with a nice Thanksgiving Theme : Check out the SEO Tools guide at Search Engine Journal . Thanksgiving Logos from Google, Yahoo &
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pilgrims,
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yahoo
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Welcome ot another edition of ‘ 7 Days of Search and Social ‘ – I hope you are well and getting well into another week in the trenches. As is the case with most conferences, things were a bit slow out there as the PubCon effect was in full swing. ut have no fear as they’re always good for an announcement or two (Matt had a few interesting ones). Over the last week he spoke about Cafeine going live, page load speed as a ranking factor and the web rchive block as a spam signal (kinda WTF on that one in this corner) Anyway, let’s get on with it shall we?
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friends,
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mobile,
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training
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How are we this week my fine SEO geeks and phreaks.. last week was a pretty busy one out in the search blogosphere. Lots of great search stuff including another look at microformats and RDFa, some interesting patents and even an announcement here on SEJ for the new tools be offered in conjunction with the gang at Raven SEO tools (a newsletter sponsor no less). A lot of folks are at PubCon this week, for those of you that aren’t…. we have a TON of great reading to keep you busy… So let’s get it on shall we?
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column,
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microfotmats,
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small-business,
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space,
utilities
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It’s been another week in the trenches and while it may have been a little slow out there, we did have some big news with Google Social Search. Question remains, will it really be a game changer or just another vertical? And what the SEO community lacked in activity, we did come across more IR geekiness, which makes this old horse a happy camper. We’ve also got a few interesting patents and more… I hope this edition finds you well… Enjoy!
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microsoft,
news,
sales,
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seo,
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socialsearch,
tools,
virginia
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Hello my weary web warriors and welcome to another week of news for the search obsessed . It was an interesting week that had some big announcements, app updates, more Super Heroes and the usual collection of gratuitous goodiness that is the world of search. I hope things are going well for you…. Let’s get on with the show! Lead
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Business,
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