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As we all know, unless you are fortunate enough to have content on a client site go viral due to its sheer brilliance, link building is a time intense activity. Positioning yourself in a niche, building great content, approaching a webmaster for a link– these things don’t happen in the blink of an eye. But I’ve established an excellent way to work on link building campaigns that takes less time than it would to do all the work alone. The answer is simple – university students. These anxious young minds are jumping for work experience, and link building is a relatively simple task where their success can be easily measured as you give them a head start in the marketing industry. University students are Internet savvy, decent writers, and cheap in comparison to link-building companies and consultants. The saying “you get what you pay for” does spring to mind, but they aren’t hard to train – they’re used to learning new material. It’s important to note that especially in this economy, university students are having a harder time finding work experience – which can work to our link-building agenda’s advantage. Step 1: Find the Career Office of a Local University Universities are eager to reach out to local businesses in order to connect their student with opportunities. Take advantage of this! Most schools have intra-net job sites, where you can post your “Link Building Trainee” opening at no cost. Step 2: Explain Link Building to Your New Charge Once I’ve selected Link Builder, I email them link building resources and explain that links from reputable sources are a significant part of a search engine’s algorithm. The more they understand what an important part of SEO links are, the more empowered they’ll feel to do their job well. Step 3: Identify Linkable Content The student must understand what parts of the site make for strong content and to whom they appeal. Have them write a quick line or two about which target audiences are interested in the content they have identified and why. Step 4: Proposed Websites Depending on how much control you want to exercise, it may be a good idea to have your student draw up a list of websites they propose to contact BEFORE they do it. If the student has understood the target audiences, this step should be easier for them to get the hang of. Step 5: Email Template or Phone Script If you’re going straight for the kill and contacting webmasters directly, show your student examples of past emails you’ve sent when link building. Naturally, they should be to the point, personalized, and demonstrate your site’s involvement/relevancy enough to convince a webmaster. If your student is phoning the website, run over with them who they should speak to and how they should present the content – it’s worth writing a script to ensure there is no confusion. Step 6: A Log It is important your student keep a log of their communication with different bloggers and webmasters. Be sure this data is in YOUR control, so if the student leaves for summer holiday or gets ill, you know who they’ve conversed with. Before I end this, I must say a word about student salary. While cheap, be fair and compensate university students for their time; at the very least reimburse them for travel and lunch when they come into the office. That said, go find yourself an aspiring Link Builder – while freeing up your time to focus on more important tasks, your Builder will be gaining valuable employment experience. Chelsea Blacker is a London based search consultant currently working at Base One Search With a background in SEO & PPC cultivated at Promediacorp in NYC, Chelsea focuses on engaging B2B brands in social media and online PR. If you want to further procrastinate from getting on with your real work, check out her current Marketing Pilgrim post You Know You Work in Search When… or say hi to her on twitter @ChelseaBlacker Check out the SEO Tools guide at Search Engine Journal . How to Hire a University Student for Link
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I’ve said quite a few times that the key to an effective link building success is proper organization. Oftentimes we need to accomplish so many various tasks when building links that solid management and organization is a must : we need to brainstorm various link building ideas (and document the effectiveness of each), store the potential link partners’ contacts (for further reference), track each link status, plan further actions, etc. SEJ tools offer quiet a few really handy options that will cover most of link builder’s need. So let’s take a quick snapshot of what the tools have to offer: First, add all the backlinks you need to keep an eye on: Specify the link status (if it is queued, active, declined, etc); Provide the link details (anchor text, URL); Select the link type (user submitted; Content exchange, paid, blog comment, organic link, Competitor backlink) Set the listing creation date (to track the status, etc); Specify the link placement (where it is located, the type of the linking site, etc); Provide the link tags (for further reference and analysis) (Optionally) Assign tasks and add comments. If you’re a task administrator, you can assign a link record task to another user on your account. You can also add links in bulk. The Import Links link options is located at the bottom of the Link Manager page. Scroll to the bottom of the page and click on the Import Links link. After your current and potential backlinks are added, you might want to do the following: Select the ones you want to keep track of and add them to monitoring; Generate and export reports on your link building based on the time frame. Check out the SEO Tools guide at Search Engine Journal . How to Organize Your Link Building with SEJ
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Those of you who follow my writing know that I’m a bookworm . And just as I’m frequently lending books to friends (or thrusting them at their faces while ordering them to “read this,” as the case may be) I like to share great posts, resources and other items I find around the blogosphere. Real quickly before I get into that, I’d just like to mention I’m giving away a copy of The Knack . It’s an excellent business book by Bo Burlingham and Norm Brodsky, who write for Inc magazine, and should be required reading for all the entrepreneurs, consultants and others in the web business. Anyways, here’s some other great reading I’ve found online: Conversion &
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I think many of us will agree that a link builder spends 50% of his time writing emails: more often than not to the potential backlink platform owners but also asking and answering questions, completing web forms (directories, email forms, etc) and so on. Therefore it is so essential to optimize the time you spend on that allowing for better productivity and maybe work-free weekends ( oh, I miss them so much! ). Auto Fill Web
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As a blogger, you can promote your blog in many ways, but one of the most important marketing tactics you need to keep in mind is “link building”, or in simpler terms to get other relevant sites to link to your blog. When your blog has a link coming back from a good site, it’s
The rest is here:
How to Build High Quality One Way Links to Your Blog
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I’ve been covering quite a few backlink checkers that can turn handy for competitive research as well as looking for the potential penalty reason and evaluating your own link building efforts. Throughout the past week a few people pointed a cool tool out for me that has a number of useful features which made me want to share it with you. Followtopia , the tool that actually positions itself as a “ Dofollow ” (those that don’t have nofollow attribute) links on any topic, actually has more options to check in. Let me cover the ones I liked most of all. First, let’s try to search for anything there: [ diabetic diets ] The tool generates the list of most powerful pages and shows if “Nofollow” attribute has ben applied to the external links on the page (for you to know if you need to waste time trying to get a backlink there): What’s more, you will see that search results page contains lots of useful information. For each listing the tool fetches: Links to the page; Links to the domain; Keywords found on the page; MozRank; Domain MozRank. This info listed above turns particularly useful for backlink research. The tool supports [link:] operator that finds the page (or domain) backlinks and displays them together with all that data I just mentioned. I found it cool for backlink power research. Now, a couple of suggestions to the developer (looks like they are eager to make the tool better!): Put some work into the design. While I don’t actually think a good look is really an issue for a free tool, I think a few styles would help to make the data easier to scan and analyze. Add some “About” and “FAQ” pages. The tool really lacks some well-put tutorial. And I wasn’t able to find any info on the data sources (looks like they are using Yahoo! but the home page says “Followtopia search indexes the entire internet (well, as far as we can crawl)” that sounds as if they have their own crawler). The tool was reviewed under SEJ policy . Check out the SEO Tools guide at Search Engine Journal . Research & Build Links with Followtopia Search
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There has been a lot of fuss recently, about new ways to generate traffic, under a general category referred to as ‘Web 2.0′. And it is commonly put forth as if it is some entirely new, secret and complicated system. This is nothing more than ’sales hype’. A Web 2.0 visitor, is st ill a visitor.
Read the original post:
Web 2.0 Linking Strategies: 4 Ways to Get Free Backlinks
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