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In case you have not noticed from your Google Analytics account yet, Google has recently added 7 new features into the already useful site traffic analysis tool. These new features are – Analytics Intelligence with Custom Alerts, Expanded Goals and New Engamenet Goals, Expanded Mobile Reporting, Unique Visitors Metric, Advanced Analysis Features, Advanced Segments and Custom Reporting Templates, and Multiple Custom Variables. So, briefly here’s what each of these features can do for your Google Analytics account: Analytics Intelligence with Custom Alerts – monitors your site’s data patterns on a daily, weekly and monthly periods. It brings up significant data trends and insights and lets you create custom alerts for monitoring site dimensions and metrics. Expanded Goals and New Engagement Goals – lets you track site conversions per up to 20 goals. It also measures user engagement and branding success through Time on Site and Pages per Visit. Expanded Mobile Reporting – lets you track your mobile websites performance through your iPhone or Android phones. It lets you track non-Java-Script enabled phones as well. Unique Visitors – a nice feature that tracks how many actual visitors with unique cookies got into your sites Advanced Analysis Features – find deeper meaning into your Analytics data with pivoting, secondary dimensions and advanced table filtering features. Share Advanced Segments and Custom Report Templates – allows you to share URL link for Advanced Segment and Custom Report to any Analytics user. This will import the pre-formatted template into the person’s account. Multiple Custom Variables – lets you customize Google Analytics for collecting unique site usage data. It also lets you define and track visitors based on various attributes – visitor, session and page-level. Overall these are nice addition to the already powerful features of Google Analytics. And these more than add for the reasons why Google Analytics is the only site-monitoring tool that I’ve used since I started managing my blogs. In case you want to learn more about these new Google Analytics features, you might want to join this webinar . Check out the SEO Tools guide at Search Engine Journal . Google Analytics Unloads 7 Powerful
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analysis,
analytics,
custom,
custom-alerts,
engagement,
iphone,
mobile,
multiple-custom
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This could be Bing’s last hurrah for the year, as Microsoft launches Bing Maps in beta while at the same time announces a new Bing mobile app, a new toolbar and a visual search experience in the coming days. While all these new features seem pretty exciting, Bing Maps beta which runs on Microsoft’s Silverlight looks to be the most promising. Feature-rich Bing
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Business,
facebook,
microsoft,
mobile,
search engine news,
search-engine,
seo,
silverlight,
toolbar,
visual-search
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It is no news plenty of people access the Internet via their mobiles – still, sadly, most websites are absolutely non-optimized for mobile devices. I looked back at all the tool overviews I did previously and found I never did one on tools for mobile devices optimization, so I am listing here the three best ones: mobileOK
Tags:
internet,
mobile,
opera-mini,
partially-based,
search-engine,
seo,
simulator,
tests-the-tool,
tool,
tools
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By now everyone in the U.S. are probably busy looking out for the best consumer electronics deal that various stores, both online and brick and mortar stores are offering this coming Black Friday sale. For its part Google is looking ahead as it prepares Google Product Search for the official start of the Holiday Shopping season. Hence, some new Google Product Search features to help you get the best value for your bucks. First up is the new gallery view which now shows larger and higher-resolution images to help see the closest thing to actually holding the products you want to buy on your hands. The review sections of the Google Product Search now includes review summaries to give you quick overview of what other consumers are saying about the products you want to buy. Then there’s the recently integrated video product reviews coming from YouTube. These videos are display right on the product pages so you can easily click on them and have a more “real-life” look into the products before you buy them. If online shopping is not yet your cup of tea and you would rather buy the product from the brick and mortar store, Google Product Search can also help you find the nearest stores via Google Maps. And finally Google Product Search also works on your mobile phones, allowing you to compare prices, read reviews and find discount coupons as well. So, what’s on your Chrismas shopping list? Check out the SEO Tools guide at Search Engine Journal . Google Product Search Prepares for the Holiday Shopping
Tags:
black,
chrismas,
coupons-as-well,
google-product,
mobile,
product,
products,
search engine news,
search-engine,
seo,
the-products,
tools
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I just installed Google Mobile on my iPhone yesterday and was checking out the cool features that it offers. What’s good about this app is that it gives you quick access to various Google Mobile services including Google News. Speaking of News, Google just made some enhancements to this service which is available now for iPhone, Android and Palm Pre users. The enhanced Google News Mobile is now more consistent with the desktop version. So, if you’re so use to checking out Google News on a web browser Google tried to emulate the same look and feel to the Google News mobile. Google News Mobile now displays more stories, sources and images while maintaining the same look and feel as its desktop browser counterpart. Another useful feature of this mobile app is the navigation links that will lead you to the different areas of your personalized Google News site. Best of all, all the customization you did on your Google News site will be carried over to the Google News mobile edition, that includes the custom sections . Google News for mobile is available in 29 languages and 70 editions, to check it out simply point your phone’s mobile web browser to http://news.google.com or install Google Mobile app like I did and access Google News from the apps section. Check out the SEO Tools guide at Search Engine Journal . Google Updates News for
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cool,
customization,
desktop,
google-mobile,
google-news,
google-updates,
iphone,
mobile,
personalized,
phone,
search engine news,
search-engine,
seo,
tools,
web-browser
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Welcome ot another edition of ‘ 7 Days of Search and Social ‘ – I hope you are well and getting well into another week in the trenches. As is the case with most conferences, things were a bit slow out there as the PubCon effect was in full swing. ut have no fear as they’re always good for an announcement or two (Matt had a few interesting ones). Over the last week he spoke about Cafeine going live, page load speed as a ranking factor and the web rchive block as a spam signal (kinda WTF on that one in this corner) Anyway, let’s get on with it shall we?
Tags:
answers,
friends,
journal,
marketing,
mobile,
science,
seo,
social,
streaming,
tools,
training
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Google has agreed to purchase AdMob for $750 million. The acquisition will enhance Google’s existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice in this growing new area. According to Google: The deal will bring new innovation and competition to mobile advertising, and will lead to more effective tools for creating, serving, and analyzing emerging mobile ads formats. This deal will benefit developers, publishers, and advertisers by improving the performance of mobile advertising, and will provide users with more free or low-cost mobile apps. The mobile advertising space will remain highly competitive, with more than a dozen mobile ad networks. The deal is similar to mobile advertising acquisitions that AOL, Microsoft, and Yahoo have made in the past two years. Types of Mobile Advertising Google offers many forms of mobile advertising, yet its focus to date has been on mobile search ads, while AdMob’s focus has been mobile display ads and in-application ads. Acquiring AdMob will help Google flesh out its advertising product offerings to both mobile search advertisers and the mobile search audience. After the Google AdMob deal closes, both advertisers and publishers will still have many viable choices in mobile advertising. Estimated 2009 Mobile Advertising Spend Although eMarketer estimates that mobile ad spending will reach $416 million in 2009, compared with the nearly $24 billion that will be spent overall for online advertising, $51 billion on TV ads, and $38 billion on newspaper ads, the mobile search advertising market will remain a fraction of the overall advertising industry for the foreseeable future.
The rest is here:
Facts About Google’s Purchase of AdMob
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admob,
advertising,
aol,
been-on-mobile,
foreseeable,
its-advertising,
microsoft,
mobile,
mobile advertising,
the-foreseeable,
yahoo