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So, VMware has officially annonunced that it is buying email and collaboration software vendor Zimbra which was acquired by Yahoo in 2007. Although financial terms of the acquisition were not divulged, some observers say that it is actually lower the amount Yahoo paid for the company when it was still a start-up in 2007. According to the Press Release obtained by AllThingsD , VMware will utilize Zimbra to further its mission in simplifying datacenter, desktop, application development and core IT services in the enterprise setting. Although, it might seem unimportant anymore for Yahoo, Zimbra has been leading the open source email and collaboration solution, boasting of 55 million mailboxes with 85% growth during 2009. But the thing is, Zimbra is operating in an environment where one of the major rival happens to be Google with its Google Enterprise solution. Under the terms of the agreement, VMware will still support Zimbra’s existing products and open source efforts while at the same time enhancing it to fit into VMware’s own product infrastructure. The deal also gives Yahoo the rights to continue utilizing Zimbra technology on its Yahoo Mail and Yahoo Calendar services. The deal will close end of Q1 2010. Check out the SEO Tools guide at Search Engine Journal . VMware Acquires Zimbra from
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acquisition,
enterprise,
press,
rights,
search engine news,
software-vendor,
under-the-terms,
yahoo,
yahoo-calendar
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The San Diego based search marketing services and software firm, Covario , has acquired NetConcepts, the SEO agency which was founded by Stephen Spencer . Many in the Search Marketing industry know Spencer from either his speaking engagements, his contribution to the Art of SEO and his endless supply of WordPress SEO plugins. Stephan Spencer is good people. Covario are good people. We’re very happy to hear this news for both NetConcepts and Covario, as two companies Search & Social highly respects. And now for the press release : Covario’s acquisition strengthens its industry leading position providing SEO solutions to the world’s largest advertisers. The combined company will have nearly 100 customers in key industries such as high tech, financial services, ecommerce, retail, consumer electronics, media, life sciences, and consumer packaged goods. Covario will leverage the acquisition by integrating Netconcepts’ GravityStream™ technology into Covario’s SEO consulting practice and Organic Search Insight™ software. Netconcepts, founded in 1995, is the leader in driving online sales for the retail and ecommerce space through management of natural search engine rankings using its GravityStream technology. Key clients include Cabela’s, Northern Tool, Ann Taylor, Deckers, Woolrich, and Builder’s Square. The merger will help these retail clients, and other clients, gain access to Covario’s software and team of service experts to better synchronize their paid and natural/organic search efforts to create efficiencies, improve results for both channels, and ultimately improve their return on investment (ROI). The technology is a software-as-a-service (SaaS) web content management solution that allows an advertiser to deploy SEO strategies in a scalable and cost effective way. “With the acquisition of Netconcepts and the GravityStream technology, Covario is bringing a unique solution to advertisers to help them accelerate their ability to present their brands on all the major search engines globally,” said Russ Mann, Chief Executive Officer of Covario. “By coupling Covario’s Organic Search Insight with NetConcepts’ GravityStream technology, advertisers will be able to identify the SEO actions that drive better rankings, and also deploy those strategies quickly, and in a highly scalable way to achieve their ROI goals.” The growing importance of SEO in advertising is a key factor behind Covario’s acquisition of Netconcepts. According to Forrester Research, advertisers would spend approximately $2.5 billion on SEO in the U.S. alone in 2009, and this is estimated to double to $5.0 billion by 2014 [Forrester’s July 2009 US Interactive Marketing Forecast, 2009-2014]. “Marketers looking for clicks at a cost much lower than paid search are joining those who return to SEO after mastering paid search programs,” according to Shar VanBoskirk, an analyst for Forrester. “Nearly two-thirds of all marketing spend to manage search programs is for advanced technologies or outsourced partners — an indication that search programs are gaining maturity and investment.” Check out the SEO Tools guide at Search Engine Journal . Covario Acquires
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acquisition,
chief-executive,
covario,
gravity,
gravitystream,
highly-respects,
news,
organic-search,
press,
retail,
search,
seo,
social,
tools
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comScore via its World Metrix report estimates the total time spent on the world’s top web properties. The September 2009 World Metrix data shows Microsoft having a significant lead in total time spent on its sites over its next nearest competitor Google. Total Time Spent From the comScore Press Release: Microsoft Sites Captures Nearly 15 Percent Share of Attention Worldwide In September 2009, nearly 27 billion hours were spent on the Internet globally by a record online population of 1.2 billion Internet users age 15 and older. Microsoft Sites accounted for 14.5 percent of total minutes spent online in September, making it the most engaging global property, with Microsoft’s Windows Live Messenger representing nearly 70 percent of time spent on the property during the month. Google Sites captured 9.3 percent of total minutes (2.5 billion hours), with YouTube accounting for nearly half of total time spent (1.2 billion hours) at the property. Yahoo! Sites ranked as the third most engaging Web property at 1.7 billion hours, followed by Facebook.com at 1.4 billion hours. Facebook’s share of attention reached 5.1 percent in September, an increase of 2.9 percentage points from the previous year, as its continued growth in popularity precipitated this surge in share. The study found that Microsoft Sites captured nearly 15 percent of time spent online worldwide in September, making it the most engaging global property, followed by Google Sites and Yahoo! Sites. Facebook.com, which continues to see significant growth on a worldwide basis, was the fourth most engaging destination with visitors spending 1.4 billion hours on the site in September, up 193 percent from the previous year.
Read more here:
Total Time Spent On Top Websites
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attention,
comscore,
engaging-global,
google-sites,
microsoft,
microsoft-sites,
press,
property,
total time on websites,
total-time,
windows,
world-metrix