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Haven’t I told you SEJ Toolset is a one-stop destination when it comes to all types of your web campaigns? This week I’ll show how to monitor your online reputations from the same handy dashboard. Social Media Monitor is a service which lets you track what people are saying about you, your client, or your brand. It aggregates user generated content from across the Internet into a single stream of information. Step 1: Add a search to track social media
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internet,
manager,
media,
search,
search-engine,
seo,
Social Media,
social media marketing,
source,
tools,
user
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Google has issued an official statement regarding its business operations in China, specifically its Chinese search portal – google.cn. Specifically, Google told Chinese authorities that it will stop censoring search results on the Chinese Google site. And dependeing on how things will turn out, Google might later be foreced to shut down the said site. In a long post at its official blog site, Google gave three recent discoveries/incidents that prompted its decision to stop censoring search results from its Chinese site. The first one being the fact, it was found out that recent attacks on its corporate IT infrastructure originated from China and that those attacks were not just meant for Google alone. Some other business companies were also targeted. Making things worsts is that based on Google’s investigation, it was also found out that the main objective of the attackers was to access the Gmail accounts of Chinese human rights activists. Although the attackers were not successful in achieving their target, thanks to Google’s high level of infrastructure security on its products, two Gmail accounts were jeopardized although the activity was limited only to non-essential matters and not the content of the emails. And worst of all has got to be the fact that Google also found out that even accounts of U.S., China and Europe human rights activities were accessed by third parties through malware, phising and other malicious activities. Given these conditions, Google has no recourse but to stop censoring the search results on its Chinese site. But that is of course if Google and the Chinese authorities will agree. If not, then that’s the time when Google will be force to close its Chinese site. Check out the SEO Tools guide at Search Engine Journal . Google Will Stop Censoring Search Results in
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china,
chinese,
europe,
fact,
results-on-its,
search,
search engine news,
security-on-its,
seo,
time,
tools
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Bing is enhancing its Health search facility by focusing on enabling users to quickly obtaing relevant information and make better decisions related to their pressing health issues/problems. By providing more content from its new partners, Bing is augmenting instant answers with health data that helps users gain more information when they conduct health-related searches on Bing. So now, when you do a health-related search on Bing, it will cull its library of health resources and pull out relavant documents and presents a brief, informative summary above the regular search results. According to the Bing search blog, the search engine derive this information from analysis of index of medical sources and extraction of meaningful data automaticall. So, you can rest assure that the health information provided by Bing are authoritative. This is of course very important for health related information. This new Bing instant answers covers not only the general type of health queries but specific ones as well. It allows users to quickly explore other point of interest relevant to the health search query. Check out the SEO Tools guide at Search Engine Journal . Bing Makes Search
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health,
health-queries,
health-related,
instant-answers,
makes-search,
meaningful-data,
medical-sources,
quickly-obtaing,
search,
search engine news,
search-engine,
search-on-bing,
seo,
tools
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Boy, don’t you just love to hate my article titles? I know this topic has been discussed numerous times. Seriously though – for all the short term talk that happens every time we take a hit from someone who gives our industry a bad rap, we’ve never yet come to a clear consensus as an industry on how to properly deal with the ramifications. I for one think it’s time we find a way to address it. And I have a proposal on how we can work towards such a seemingly impossible goal… The SEO
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years
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The Iranian Cyber Army has done it again. Their clever team of hackers has taken hostage of Baidu.com , China’s largest search engine. Baidu, pronounced “Bidu” is to China what Google is to the rest of the English-speaking world. Sources say those in China trying to log onto Baidu.com are currently being redirected to the Iranian cyber Army’s splash page, while people in other countries are still able to log onto Baidu. Some are speculating the search engine was targeted due to Iran’s nuclear ambitions. Although nothing has been confirmed, we are leaning towards the idea that the Iranian cyber Army is an undercover Google coy, in which case Google insiders are having a field day. After all, Baidu has led the way with a market share of over 77% , but perhaps not for long. The breaking news comes after the “Iranian cyber Army” (aka Google hackers) successfully hacked Twitter last week. So who’s next? Read more about Baidu, Google’s biggest competitor in China. Check out the SEO Tools guide at Search Engine Journal . Bye Bye Baidu : China’s Largest Search Engine
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baidu,
china,
english,
iranian,
other-countries,
search,
search engine news,
search-engine,
seo,
tools
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The San Diego based search marketing services and software firm, Covario , has acquired NetConcepts, the SEO agency which was founded by Stephen Spencer . Many in the Search Marketing industry know Spencer from either his speaking engagements, his contribution to the Art of SEO and his endless supply of Wordpress SEO plugins. Stephan Spencer is good people. Covario are good people. We’re very happy to hear this news for both NetConcepts and Covario, as two companies Search & Social highly respects. And now for the press release : Covario’s acquisition strengthens its industry leading position providing SEO solutions to the world’s largest advertisers. The combined company will have nearly 100 customers in key industries such as high tech, financial services, ecommerce, retail, consumer electronics, media, life sciences, and consumer packaged goods. Covario will leverage the acquisition by integrating Netconcepts’ GravityStream™ technology into Covario’s SEO consulting practice and Organic Search Insight™ software. Netconcepts, founded in 1995, is the leader in driving online sales for the retail and ecommerce space through management of natural search engine rankings using its GravityStream technology. Key clients include Cabela’s, Northern Tool, Ann Taylor, Deckers, Woolrich, and Builder’s Square. The merger will help these retail clients, and other clients, gain access to Covario’s software and team of service experts to better synchronize their paid and natural/organic search efforts to create efficiencies, improve results for both channels, and ultimately improve their return on investment (ROI). The technology is a software-as-a-service (SaaS) web content management solution that allows an advertiser to deploy SEO strategies in a scalable and cost effective way. “With the acquisition of Netconcepts and the GravityStream technology, Covario is bringing a unique solution to advertisers to help them accelerate their ability to present their brands on all the major search engines globally,” said Russ Mann, Chief Executive Officer of Covario. “By coupling Covario’s Organic Search Insight with NetConcepts’ GravityStream technology, advertisers will be able to identify the SEO actions that drive better rankings, and also deploy those strategies quickly, and in a highly scalable way to achieve their ROI goals.” The growing importance of SEO in advertising is a key factor behind Covario’s acquisition of Netconcepts. According to Forrester Research, advertisers would spend approximately $2.5 billion on SEO in the U.S. alone in 2009, and this is estimated to double to $5.0 billion by 2014 [Forrester’s July 2009 US Interactive Marketing Forecast, 2009-2014]. “Marketers looking for clicks at a cost much lower than paid search are joining those who return to SEO after mastering paid search programs,” according to Shar VanBoskirk, an analyst for Forrester. “Nearly two-thirds of all marketing spend to manage search programs is for advanced technologies or outsourced partners — an indication that search programs are gaining maturity and investment.” Check out the SEO Tools guide at Search Engine Journal . Covario Acquires
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covario,
gravity,
gravitystream,
highly-respects,
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organic-search,
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retail,
search,
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social,
tools
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Welcome to another edition of ‘ 7 Days of Search and Social ‘ – We’re all back in the swing of things after the holidays, although I am still getting caught up over here…sigh. Anyway, it was a pretty good week out in the blogosphere and somewhat drama-free, (always a good thing). While there were plenty of interesting blog posts, the rest of the search geek world was still somewhat sleepy (other than some interesting patents). Without further adieu, the best from the week that was;
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googlers,
microsoft,
patents,
Real Estate,
recommendation,
search,
search-engine,
seo,
social