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If you’re an avid Yahoo! user, you probably love the functionality of the homepage. Click any one of their tabs, like ’shopping’, and you’ve got a world of products at your fingertips. Well yesterday, Yahoo announced that as of March 11, 2010, Yahoo! Shopping is partnering with PriceGrabber . Moving forward, Yahoo! shoppers will be asked to sign up with PriceGrabber in order to take advantage of product searches and do what they love best: go shopping! What’s interesting here is that the Bing/Yahoo search deal didn’t cover Yahoo! verticals like shopping, travel, health, finance, etc. Brian Smith of SingleFeed tells us that “Here’s an example where Bing Cashback would have been a very good partner to ‘power’ Yahoo Shopping, but Yahoo decided to go a different route instead and partnered with a competitor to Bing. Not sure if this has happened with Yahoo’s other verticals.” What does this mean? Other Yahoo! tabs will probably start outsourcing their services by partnerning with related sites. Think Yahoo! Travel partnering with Kayak . And Yahoo! Health partnering with webMD . … You get the picture. Read the official letter from the Yahoo! Shopping team. Read more from Comparison Engines about the new partnership between Yahoo! Shopping and PriceGrabber. Check out the SEO Tools guide at Search Engine Journal . Yahoo! Goes Shopping With
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Although local shopping search engine Milo.com has been around for two years already, it is only now that the site is going full blast as it leaves beta stage. Before you start thinking that Milo.com is just another local shopping search engine that will only tell you specific online deals, well actually it does more than that. Milo also gives you available inventories of products available on stores near your location. Sounds good, right? Wait, there’s more. As it leave beta and since real-time search is all the rage right now, Milo.com is also rolling out a search interface that shows real-time product inventory results. If you’re familiar with another product search engine Kayak, well it’s almost similar in features. And like other consumer online shopping sites, Milo.com gives you full details of the products you want to purchase including reviews from other buyers. While this is useful when shopping for products, it would have been more useful if the reviews featured are actually that of the store where a user purchased the product. It’s more appropriate that way since Milo.com is supposed to be a tool for finding the nearest local stores that offer consumer products. Still, it’s a good site and the real-time feature is a welcome treat. However, we could not discount the fact that Milo.com is up against major search engines who offer similar search verticals. Although real-time results and local store finder are not yet in the major search engines’ agenda. Well except for Google which is reportedly preparing to offer offer product inventories of local stores in product searches. In the meantime, check out Milo.com and enjoy it for what it offers especially if you’re still rushing on your Christmas shopping chores. Check out the SEO Tools guide at Search Engine Journal . Local Shopping Search Engine Milo.com Goes
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Online stores are probably raving right now with the current traffic spikes that their sites are getting this Thanksgiving week. According to Hitwise , online traffic for Black Friday sales websites increased by 4% as compared to the same week in 2008. This stat was due to the online traffic directed by Black Friday advertising websites which saw an increased of 87% for the week ending Nov. 21, 2009. Consumers are really getting into online shopping, checking out sales and promos offered by various online retailers . And they do this by checking out referrals of Black Friday websites. Last week alone, there was a recorded 12 percent increase in referred traffic of the top 500 retail websites. Among the online retailers benefitting from Black Friday online traffic is Wal-Mart with a 13% increase in site traffic. Target and Best Buy followed with 4.12% and 4.04% increase, respectively. Even traffic from paid search ads is registering an upward trend. Sites such as Dealighted.com, Target, BlackFriday2009.com, Wal-Mart and Bing Shopping are getting up to 20% increase in traffic from paid search ads for the week ending Nov.21, 2009. As for the top visited websites during Thanksgiving week, Amazon got the most number of visits, roughly around 15% overall. The rest of the sites in the top 5 most visited sites are Wal-Mart, Target, Sears and BestBuy. So, have you checked out all the Black Friday sites yet? Are you going to go online shopping or to the actual stores instead? Check out the SEO Tools guide at Search Engine Journal . Black Friday Sales Ads Drive Traffic to Online
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Google’s been integrating its product feed into the main SERPs under the guise of universal search for a while now, with the aim of improving the user experience.
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usability,
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