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The San Diego based search marketing services and software firm, Covario , has acquired NetConcepts, the SEO agency which was founded by Stephen Spencer . Many in the Search Marketing industry know Spencer from either his speaking engagements, his contribution to the Art of SEO and his endless supply of WordPress SEO plugins. Stephan Spencer is good people. Covario are good people. We’re very happy to hear this news for both NetConcepts and Covario, as two companies Search & Social highly respects. And now for the press release : Covario’s acquisition strengthens its industry leading position providing SEO solutions to the world’s largest advertisers. The combined company will have nearly 100 customers in key industries such as high tech, financial services, ecommerce, retail, consumer electronics, media, life sciences, and consumer packaged goods. Covario will leverage the acquisition by integrating Netconcepts’ GravityStream™ technology into Covario’s SEO consulting practice and Organic Search Insight™ software. Netconcepts, founded in 1995, is the leader in driving online sales for the retail and ecommerce space through management of natural search engine rankings using its GravityStream technology. Key clients include Cabela’s, Northern Tool, Ann Taylor, Deckers, Woolrich, and Builder’s Square. The merger will help these retail clients, and other clients, gain access to Covario’s software and team of service experts to better synchronize their paid and natural/organic search efforts to create efficiencies, improve results for both channels, and ultimately improve their return on investment (ROI). The technology is a software-as-a-service (SaaS) web content management solution that allows an advertiser to deploy SEO strategies in a scalable and cost effective way. “With the acquisition of Netconcepts and the GravityStream technology, Covario is bringing a unique solution to advertisers to help them accelerate their ability to present their brands on all the major search engines globally,” said Russ Mann, Chief Executive Officer of Covario. “By coupling Covario’s Organic Search Insight with NetConcepts’ GravityStream technology, advertisers will be able to identify the SEO actions that drive better rankings, and also deploy those strategies quickly, and in a highly scalable way to achieve their ROI goals.” The growing importance of SEO in advertising is a key factor behind Covario’s acquisition of Netconcepts. According to Forrester Research, advertisers would spend approximately $2.5 billion on SEO in the U.S. alone in 2009, and this is estimated to double to $5.0 billion by 2014 [Forrester’s July 2009 US Interactive Marketing Forecast, 2009-2014]. “Marketers looking for clicks at a cost much lower than paid search are joining those who return to SEO after mastering paid search programs,” according to Shar VanBoskirk, an analyst for Forrester. “Nearly two-thirds of all marketing spend to manage search programs is for advanced technologies or outsourced partners — an indication that search programs are gaining maturity and investment.” Check out the SEO Tools guide at Search Engine Journal . Covario Acquires
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acquisition,
chief-executive,
covario,
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gravitystream,
highly-respects,
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organic-search,
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retail,
search,
seo,
social,
tools
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Google gives you plenty of really good tools at the moment to predict the traffic to your website from Google rankings. In this post I will show you how you can make a guestimation of the %age of traffic that a particular rank will give you, this is something that I have been trying to figure out for a long time now, and with Google’s wealth of tools available we can use these to get quite fair estimations (Well I think so anyway.). So what do you need to do this: Google Adwords Keyword Tool Your Analytics Package Daily Rankings Reports Google Insights for Search Firstly some caveats, This is an estimation tool remember this and make no promises based on the results, Results can depend on many other factors other than just this such as how appealing your result looks to the searcher, Results do not take into consideration the number of sponsored listings on the page or local search results and the maps with them, real time search box and Shopping results. Collecting the
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analytics,
daily,
data,
excel,
insights,
month,
numbers,
search,
search-engine,
seo,
tools,
traffic,
video
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Everything in life that is worth anything takes a lot of effort and action. When I was in High School my Dad bought me an old 66’ Ford Mustang that was really beat up. For three years I worked on that old car and made it look like a million bucks. Because I worked hard and took action the car was amazing and it meant a lot to me, a lot more that if my Dad would have just bought me a new car. The point is you have to ACT to receive what it is you want. Link Building is no different. If you want links (which you should) then you have to take some specific actions to get links. If you think they are just going to come because you have a cool website, then I am afraid you will be very disappointed. Link Building in regards to Search Engine Optimization is not going away anytime soon, and for this very reason if you don’t have a strategy it will be very hard for you to rank for the keywords/phrases that you so desire. Below you will find some specific actions you must take to build up your link juice. These items are not the only steps you need to take (there are hundreds – even thousands) but they will tell you what actions you need to take today to start your Link Building campaign. A.C.T. stands for Ask, Content, and Timing. You must A.C.T. to build links effectively. A –
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clients,
construction,
fitness,
game,
people,
person,
president,
psychology,
search,
social,
Social Media,
tools
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Keyword Research is an obvious first step in researching a niche for yourself or for a client. Keywords, and their results, make up the terrain of search marketing – and knowing the terrain (and who else is playing in it) helps us navigate up the mountain (and determine when the mountain is maybe too crowded to climb). Google’s AdWords Keywords tool isn’t a bad place to start, but if you’re operating in a competitive niche there isn’t much of an advantage there – even my grandma uses it (not really, my grandma still has a rotary phone, but you get the idea). Your real advantage comes from looking in places where your competitors aren’t to identify “under the radar” keywords. Here are 10 sources of keyword data that are often overlooked in the course of everyday keyword research. 1) Misspelling
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data,
online,
research,
search,
search-engine,
seo,
Social Media,
tools,
topics
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I am sure if you are reading this blog, you should love searching. So today I offering a new (somewhat geeky) way for you to search: using a command line. Basically it works like this: (1) Provide a search term; (2) Provide a shortcut that will tell the tool which search engine to use to search for the provided term. The search tool Accessible via: Serchilo Web tool, FireFox search plugin Katapulco Web tool Ubiquity FireFox addon Serchilo Serchilo is a highly customizable search tool that can be used to quickly use any search engine or site. [g seo] You can see which commands are available while you type the query: More things to take note of: Install the search plugin into your browser. Browse existing commands by category ; Add great commands, edit not so great ones; Register at the site for more handy features (define a default keyword which Serchilo will use if you forgot it, define personalized commands, etc). Katapulco Katapulco is an awesome search tool that gives access to over 90 search engines from a single search command line. It works similarly to Serchilo but it requires to input the search engine shortcut in a separate field. For example, this command will redirect to Google search for [SEO]: More things to take note of: Customize the tool by adding any search engine or site ; Suggest your own search engine or site for inclusion. Ubiquity The only reason why I am mentioning Ubiquity as the last one is that I already reviewed the tool on SEJ , so most of our readers must be already aware of the tool. Still, I couldn’t help mentioning it again because of its great features. Ubiquity is a FireFox addon that enables you to quicker access and complete multiple tasks you do daily (including search of course). Besides being highly customizable and really feature rich, it also has quite a few great plugins that allow to search and preview multiple results on multiple useful search engines including Google Trends, Digg, Urban Dictionary, Compete traffic stats, etc: Check out the SEO Tools guide at Search Engine Journal . 3 Ways to Search Using Command-Line
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browser,
engine-or-site,
search-engine,
search-engines,
tool,
tools,
trends,
type-the-query
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Here’s a fun Friday post about what could be easily mistaken for a new Google product launch to accompany the Nexus One and other new Google products : Google Toilet Paper (which gives a new meaning to “just Google it”). The Google brand has grown into a house hold name, but this is ridiculous! Translated from Vietnamese : Google Very durable, soft, high level of suction! And it’s all because of you. Via Weird Asia News : Whether or not it’s actually named after the popular search engine created by Larry Page and Sergey Brin is clearly up for debate, one can’t deny just how humorous the packaging is. What is “Virgin Pulp” exactly? While clearly not a bonafide Google product, it’s only a matter of time before Google takes over the world and introduces us to the Google Bidet, Google Spontaneous Combustion Engine, and Google Tennis Shoes. Check out the SEO Tools guide at Search Engine Journal . Google Toilet Paper : Optimize Your
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google-toilet,
larry-page,
nexus,
over-the-world,
packaging,
search-engine,
seo,
sergey-brin,
tools,
vietnamese,
virgin-pulp
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Google has just added a useful button to its mobile homepage – tagged “near me now”, this feature lets you search by using your location as the query. Currently available for iPhone and Android phone users in the U.S., “Near me now” utilizes GPS for determining your whereabouts and then searches for results near your location. The new Google mobile homepage feature lets you easily search for popular categories of nearby places. Just by clicking or tapping on the “Near me now” link right on the Google mobile homepage, you will find categories of places. And if you want more you can just select the “browse more categories” link. You can also explore the whereabouts of specific locations including reviews or rants of other people about a specific restaurants and their menus and services. To use this feature, make sure that the location feature of your iPhone, Nexus One or other Android phones is activated. Then visit google.com your phone’s browser and you can easily spot the “Near me now” tab. Check out the SEO Tools guide at Search Engine Journal . Google Adds “Near Me Now” to its Mobile
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feature,
google-adds,
iphone,
location,
mobile,
mobile-homepage,
mobile-search,
people,
phone,
search engine news,
search-engine,
seo,
tools