•
Everyone’s Tweeting these days. Name a celeb and we bank they have a Twitter account. Last month, the NY Post reported that Kim Kardashian makes 10K for endorsed tweets. And a quick visit to Twitter’s search directory, WeFollow , this morning confirmed the number one Twitterer as Ashton Kutcher , with over four million followers. But if you’re a Twitter nerd (meaning: you “follow” but no one “follows” you back), listen up. According to Amit Singhal, a Google Fellow: “One user following another in social media is analogous to one page linking to another on the Web. Both are a form of recommendation,” Singhal says. “As high-quality pages link to another page on the Web, the quality of the linked-to page goes up. Likewise, in social media, as established users follow another user, the quality of the followed user goes up as well.” Read the full story. Thanks to Google’s ranking system with Twitter, there are strategic ways to turn yourself from Twitter nerd to pseduo-Twitter celeb. You know when you search Google for something and lots of relevant links pop up? Well now Google is including Tweets in real-time searches [the project is led by our man Singhal]. This is good news for Twitterers with business goals and objectives in mind. To rise in the ranks of Google with your tweets, all you have to do is get a few Twitter power players to “follow” you back and you rise in the ranks of Google automatically. It doesn’t matter if you have a gazillion followers. If just one of your followers is someone reputable like Ashton or Kim, you gain the sort of Twitter entitlement of royalty. You get? So now it’s time for you to log onto Twitter and target a Twitterer with superhero powers and somehow get them to follow you. Let us know how you fare. Check out the SEO Tools guide at Search Engine Journal . Google Rewards Twitter Celebs &
Tags:
ashton-kutcher,
Business,
google-fellow,
quality,
ranks,
rewards,
search engine news,
search-engine,
seo,
singhal,
tweets,
twitter-celebs,
twitterer,
user
•
Today I discovered a Twitter tool called Trendistic.com and some interesting research by Dan Zarrella. Combining the tool and Zarrella’s reasearch can produce some interesting insights for those Twitter users looking to reach a larger segment of the Twitter audience. First the Trendistic tool. Enter any keyword to see how frequently its has been used on Twitter within the last 24 hours, 7 , 30, 90 or 180 days. Trendistic Zarrella has researched the most retweeted terms and produced a Top 20 list. Most ReTweetable Words & Phrases Inputting some of Zarrella’s terms indeed confirms a high percentage of use within the Tweet Stream. Although Zarrella’s data doesn’t correlate directly with the Trendistic tool’s data, his keywords do provide a starting point for understanding which type of language is most often used in both regular Tweets and Retweets. Consider combining Zarrella’s list and the Trendisitc tool when preparing to target segments within the Twitter audience.
The rest is here:
Hacking The Twitter Audience
Tags:
frequently-its,
high-percentage,
larger-segment,
phrases,
retweeted-terms,
tool,
trendisitc,
trendistic,
tweet-stream,
tweetable-words,
tweets,
twwet stream,
used-on-twitter,
words,
zarrella
•
The idea of giving the opportunity to leave off-site comments to any page has been hot for a long time: that’s how many social bookmarking / sharing sites work (like StumbleUpon where people “review” and tag pages within the system), that’s what Google Sidewiki concept is based on and that’s how Tweeting any page works… Why it has been popular is quite clear: people are saved from the trouble to log in or filling the comment form and are given the opportunity to use their favorite web environment and instantly share their comments with their online friends. The question is how we, bloggers and Internet marketers, can keep track of those comments and utilize that off-site conversations around our web pages. This post looks at one part of the question: possible ways to keep track of Twitter conversations related to any web page : Type Instant notifications Additional tracking tools Kutano Browser addon Yes No BackTweets Browser bookmarklet No RSS feed, email alerts AddATweet Browser addon Yes No Kutano Kutano works as a browser addons (supported browsers: FireFox, Internet Explorer and Google Chrome) that hides behind a handy sidebar and notifies you of recent Tweets around any page you are landing on. In short, it works as follows: Install the addon (and restart your browser). Kutano sidebar should appear; Navigate to any web page and notice a number that appears right on the sidebar (when it is closed). This number indicates how many Tweets have been found for the current page): Click on it and see the actual Tweets in the opened sidebar: Best features: Instantly see Twitter comments on any page you are currently viewing (the sidebar is open); See Tweets to the page or to the site; See “Discussions” – i.e. recent web updates that do not link to the page directly but use a related hashtag or keyword (useful for tools, brand names, etc): BackTweets BackTweets is a popular tool that tracks and aggregates tweets linking to a particular page. It supports a number of URL-shorteners which makes the tool one of the most complete. It can be added to your browser with help of a bookmarklet which allows to quickly find Tweets linking to the current page. Best features: Create an email alert for new Tweets linking to any page; Grab an RSS feed to follow Tweets commenting on any page. AddATweet AddATweet is more about commenting using your Twitter identity than aggregating all Twitter buzz around one specific page – that is you won’t see all the Tweets related to any specific page but you will be able to track comments left using the tool. Best features: Instantly see if the page has comments by the color of the addon button; Easily leave your own comments using the tool and your Twitter identity. Check out the SEO Tools guide at Search Engine Journal . How to Quickly Check Tweets Related to Any Web
Tags:
color,
internet,
online,
opportunity,
search-engine,
seo,
Social Media,
social-bookmarking,
tool,
tools,
tweets,
twitter,
using-the-tool
•
In today’s Wall Street Journal there is a full page ad from a gum manufacturer featuring Twitter Tweets as “endoresments” of their product. The ad begins with “The people have Tweeted.” The ad then features Tweets that speak highly of their gum brand from ten different Twitter accounts. The People Have Tweeted Readers are then encouraged to follow the brand @ Twiter.com/tridentlayers I wonder if Trident had to get permission from each of the Tweeters to use their Tweet in their promotional materials or if the Tweeters were compensated for endorsing Trident Layers? Time permitting, I am going to contact each of them and see if they were even aware their Tweets had been used in a full page Wall Street Journal ad or not . The following ten Twitter accounts endorsed Trident Layers gum. MsCalcote, eddahlen, warob, cameron_crazy, xstandforitx, mattchew03, amybites, FitBottomedGirl, melissakmurray and lollieshopping. I sure hope for Trident’s sake they alerted these Tweeters first (not me) about using their Tweets and that none of the above Twitterers are employees, friends or family members of any of their ad agencies.
Read more here:
The People Have Tweeted: The Tweet As An Endorsement
Tags:
family-members,
following-ten,
get-permission,
people,
product,
promotional,
street-journal,
trident,
trident-layers,
tweet,
tweeted,
tweeters,
tweets,
tweets as endorsements
•
It is an amazing discovery when you’ve been using a site for more than a year and then come across some new, unexpectedly genius way to take advantage of it. This happened with Twitter to me: I found a new awesome way to make the most of its feature called “Favorites” (do you use it?). It never occurred to me that knowing who favorites my Tweets and which of my Tweets get favorited, I get an opportunity to do the following: Find new partners and targeted contacts : if a person adds something to favorites, he is likely to be interested in the topic . If he added your Tweet to favorites, he is most likely to know you. Thus, all you need to do is (after some research) to contact him and discuss how you can partner to help each other. Analyze your own Tweets : by seeing which of your Tweets get favorited, you can learn more about your followers’ interests and preferences. And this means more post ideas , more targeted Tweets, etc. Note: of course, there are more factors to come into play. For example, a Tweet on Tuesday morning is more likely to get noticed and hence added to favorites than a Tweet posted on Sunday when most of your contacts are offline. Therefore, you should also do some research before arriving at any conclusions: track some trends, learn more about your contacts, etc. There are two awesome tools that allow you to see which of your Tweets are added to favorites by your followers ( you didn’t expect me to share the tip without giving some more actionable advice, did you? ). 1. FavStar
Tags:
followers,
only-difference,
search-engine,
seo,
thoughts,
tools,
tweets,
twitter
•
Using Twitter for streaming news on one company or business is nothing new. It’s considered perfectly fine to separate your personal Tweets from your business life and maintain several Twitter accounts at a time. This week I am sharing a cool tool called TweetFunnel that allows several people to post to one Twitter account and provides you with really useful options: (1) Grant different users with different rights (those who can contribute and those who can review and approve submitted Tweets); (2) Schedule Tweets for later publication; (3) Manage your whole multiple Twitter accounts from one handy dashboard: The process is really quick and easy: Hit “Try it” in the top-right corner of the page and create your account. You will need to specify your company name, a name to create your custom company URL at the site and login details (email, account name and password). The service requires no email confirmation, so setting up an account is really quick and easy. Login and add your Twitter account (either by Twitter’s secure authentication method or by providing your Twitter account login information). When logged in to your dashboard you will be able to see your Twitter stream and manage your Twitter activity: reply to Tweets, retweet, send private messages, favorite Tweets and schedule Tweets for publication: Now add users (contributors and publishers). Go to “Manage TweetFunnel Users” and add or invite users. There are 3 levels of users: an administrator (who can do everything: he creates the account itself and adds users as well as reviews and publishes Tweets), a publisher (reviews and publishes or denies Tweets) and a contributor (who writes and submits Tweets to the administrator for approval). To add a user, you will need to provide his login and contact details: Once a new contributor logs in, he can see the same dashboard with some limited options. He can create new Tweets and only submit them for approval. The administrator or a publisher can then go to “Review Queue” to moderate the Tweets received from the contributors. He can do the following with the queued Tweets: approve and post, approve and publish later, reject the tweet. Looks like a neat tool, what do you think? The tool has been reviewed under SEJ policy . Check out the SEO Tools guide at Search Engine Journal . Manage Your Corporate Twitter Account with
Tags:
account,
Business,
contributors,
corporate,
custom,
funnel-users,
manage-tweet,
personal,
schedule-tweets,
search-engine,
seo,
tweets,
twitter,
using-twitter
•
Twitter has just activated its GeoLocation feature which will let you opt-in whether you want your tweets to be tagged with your current location. The feature is carried not on your Twitter.com account but on third-party Twitter apps which will use the Geolocation API released by Twitter. If you’re using Twitter apps such as Birdfeed, Seesmic Web, Foursquare among others and those apps implemented Twitter’s GeoLocation API all your tweets will then be tagged with your current location. Seeismic has implemented geotagging features already. So if your using it as a desktop client for Twitter, you might want to check out how this geatagging feature goes. So, what’s good about this feature? There’s plenty actually. For one, it could spark up more local conversations between you and your Twitter followers as well as the people you follow on Twitter. You can easily find out events that are happening in a nearby locality just by checking out your Twitter timeline. ReadWriteWeb has several suggestions and creative ideas, you might want to check them out . You can enable geotagging on your Twitter account by going to the Settings, and selecting the enable geotagging option. Check out the SEO Tools guide at Search Engine Journal . Twitter Turns On Opt-In GeoLocation
Tags:
api,
check-out-how,
desktop-client,
feature-which,
find-out-events,
geatagging,
geolocation,
people,
seo,
tools,
tweets,
twitter,
twitter-turns