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Just a couple of weeks ago I’ve done a detailed review of the advanced backlink research tool – SEO SpyGlass . The tool has had very positive feedback from our readers which prompted me to check other tools by the same developer. And to tell you the truth, I’ve been very much impressed by their Rank Tracker tool – this post shares why I actually liked it so much ( as always I’d love you to share your experience and thoughts! ). Features I liked a lot: (!) 560 supported search engines (including various local search engines) (!) Support of Google Caffeine (great for rankings comparison); (!) The ability to track rankings on the set dates; (!) Keyword suggestions (via various advanced tools); (!) Convenient data organization and visualization. 1. Check Rankings for Multiple Phrases in Hundreds of Search
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The Google Webmaster Centra l Blog has just posted a short note to announce that Google is now using RSS/Atom feeds to discover new webpages. In other words Google is now indexing and crawling not only contents found on websites and blogs but contents that are syndicated from them through RSS/Atom feeds. Whereas before, Google relies mainly on the links provided on website and blog contents, now your site can be found by Google through RSS/Atom feeds that are published on online RSS Feed reader, such as Google Reader. What does this mean? Well, although you can already submit your sites/blogs through mapsite system, this feature will make your site/blogs discoverable even if you don’t submit a website sitemap to Google. If you want your RSS /Atom feeds to discovered by Google make sure you allow crawling of robots.txt. Check out the SEO Tools guide at Search Engine Journal . Google Now Uses RSS/Atom Feeds to Discover New
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” KGen ” (Keyword Generator) is a FireFox extension that allows you to see what keywords are strong on the current web page. Overall, it’s a good way to perform quick on-page keyword analysis that will help you: To get an idea which words your competitor focuses on; To get more keyword and post ideas. After installing the tool and restarting your browser, go to any page and open it: View> Sidebar> KGen . A sidebar should open that will offer you to scan the current page. The tools works pretty fast and in a second you’ll see the table containing the following: Words used on the page (not phrases); How many times each one was repeated; The “weight” of each one: this value is given to the keyword by KGen depending on the place where it was in the document; The “position” of each one: the exact position of the word relevant to other words in a document. You can select multiple rows by holding or key and then can copy the selected keywords to the clipboard. There are other helpful tabs also: Stats (total words, total characters, vocabulary richness, etc); Tag cloud (a “graphical” representation of the importance of the different keywords of the page in the document); Options (a few settings and options to customize the tool). My conclusion: the addon would be much more helpful and powerful if it were able to capture and analyze two- and three-word combinations used on the page. The tool was reviewed under SEJ policy . Check out the SEO Tools guide at Search Engine Journal . Firefox Friday: Research On-Page Keywords with
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Last spring’s Daylight Savings Time post is increasing my current daily blog traffic by over 500%. Reason? Three of them, actually: 1.) Daylight savings time is near an end 2.) Everyone is googling the term to figure out which exact day that end is gonna fall on. 3.) The search engines aren’t differentiating between beginning and end when discussing Daylight Saving Time. There’s another reason, too. Kind of an accidental one. Rather than titling this post with the correct, yet under utilized, singular form of the word, “saving,” I deliberately and incorrectly pluralized it. Here is why: Search Engine Optimization – According to Google’s Adwords Keyword Tool, the global monthly search volume for “Daylight Savings” is 1,000,000. The grammatically correct “Daylight Saving” global monthly search volume, on the other hand, is a mere 368,000. From Blog Archive The Economy – Were this a boom economy, I might well have chosen to use the phrase consistent with the National Institute of Standards and Time in my title. Given the ubiquitously strained job market everyone is dealing with, however, it is in my best interest to revert to the inaccurate yet optimized Googleadwords.com degeneration of Daylight Saving because it will increase web traffic thereby optimizing my chances of my attracting a potential client or employer during this edge of the close of yet another end of Daylight Saving cycle. In other words: this is me compromising my grammatical integrity in order to appeal to the larger, inaccurate, populous because I need a job. From Blog Archive Spring Forward / Fall Back – “Spring Forward / Fall Back” is the best –not to mention, most accurate– colloquial way I know of to remember this stuff. Unfortunately it is limited to the direction in which you need to move your clock and provides nothing about how to remember the actual day of the year that this switch falls on. The Day That Daylight Saving Time 2009 Ends – Last spring’s title phrase, “Why Daylight Savings Time Makes Me Miss My Atomic Clock” post not only falls short grammatically; it fails to provide the day and time that daylight saving time 2009 is scheduled to end: November 1st at 2:00a.m. Because I used the accurate term, “Daylight Saving” (rather than “Daylight Savings”) chances are that this section, though most relevant to the majority of the readers of this post, will attract less attention from those long legged google spiders who will eventually crawl it. Google’s Long Legged Spiders – Doubtful as it is that the phrase, “November 1st at 2:00a.m.” will prompt those long legged spiders to unravel and reweave but at least now the peops who googled, “Daylight Savings” –the majority, in other words– will get the information they came here to find. From Blog Archive Not a computer geek? That’s okay. You can read my history geek Daylight Saving post, then. Check out the SEO Tools guide at Search Engine Journal . Daylight Savings Time 2009
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Ever wondered what it would be like to have psychic abilities that allowed you to read anyone’s mind? Well, keyword research helps you do just that, not literally, but it gives you the power to know the wants and needs of others. When you’ve got access to data such as the words and phrases used by
View post:
5 Critical Elements of Powerful Keyword Research
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