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Continuing its Purple colored, You-centric branding campaign Yahoo is launching “You In?”, a year-end giving campaign that aims to encourage people to do some act of kindness around the world. To document this noble feat, Yahoo launched its Purple-themed Kindness site where anyone can post online status messages relating to good deeds done by people – to inspire other to do the same. Here are examples of how the site works: For example, someone could post “I just dropped off a coat from my closet at a homeless shelter, You In?” or “I paid the toll fee for the car behind me, You In?” The message will appear in that person’s Yahoo! status; can be shared via social networks such as Facebook, Twitter, and MySpace; and will be displayed on an interactive global map on the Yahoo Kindness site. And here are random samples of acts of kindness already done by people worldwide: – “I traded in a $100 bill for 100 one-dollar bills and wrote a note on each that read: ‘Please take this dollar bill, add one dollar bill, and pass it on.’” – “I helped an 85-year-old neighbor bring her Xmas decorations down from the rafters — all 12 boxes!” – “I helped an elderly lady carry her groceries to her car.” – “I am baking Christmas cakes to share with friends in need of help.” – “I dropped off supplies at the local Humane Society and at the local women’s shelter. “ So, are you in for some spreading of kindness act? Go ahead and check Yahoo’s shindig. Check out the SEO Tools guide at Search Engine Journal . Yahoo Launches “You In?” – Spread Kindness
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Yahoo has just rolled out its Ad Interest Manager which according to Yahoo is a new consumer tool which aims to make online advertising, particularly interest-based more transparent. This, according to Yahoo is one way of building up user trust. The Ad Interest Manager site lets you see a concise summary of your online activity on Yahoo’s content network, so much so that you can determine your level of exposure to interest-based ad served by Yahoo Ad Network. Anne Toth, Yahoo VP for Policy and Head of Privacy, said that Ad Interest Manager will provide Yahoo users/visitors transparency into how Yahoo’s interest-based advertising works as he emphasized that users can opt-out of Yahoo’s interest-based ad targeting. “Yahoo! is committed to providing consumers with increased transparency and control when they are online. Ad Interest Manager will show users what interests we think they have, and also let them edit and change those interests to reflect the most up-to-date information.” Specifically, Yahoo’s Ad Interest Manager Tool : Provides a central point where Yahoo! visitors can assert even greater control over their online experience. Gives visitors an unparalleled view into the information used to deliver interest-based advertising. Shows the visitor both Yahoo!’s educated guesses about their interests and a summary of observations, along with other information they have provided. Provides a list of specific interest categories that Yahoo! has placed a user into and lets people turn those categories off. Allows people who don’t want to see interest-based ads to turn them off entirely. If you want to opt out of this program, check out the Ad Interest Manager site . Be sure to allow cookies from Yahoo and you must be logged in to your Yahoo account too. Check out the SEO Tools guide at Search Engine Journal . Yahoo Launches Ad Interest
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